# Non-Adhesive Chewables Rev7 Gum is Made From a Special Formula that Won't Stick By Christopher DeLuca | Published 2011-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rev7-gum References: [psfk](http://www.psfk.com/2011/07/gum-that-doesnt-stick-to-anything.html) & [rev7gum](http://www.rev7gum.com/index.php) Rev7 Gum is made with a groundbreaking new formula that won't stick to surfaces. The gum, developed by researchers at [Bristol University](https://www.trendhunter.com/trends/beef-bitlong), could potentially save the cities lots of money from [gum cleanup](https://www.trendhunter.com/trends/excel-gum). Rev7 Gum is made in such a way that it allows water to penetrate through it. I think the question for this gum will be whether it can survive the [crucial taste test](https://www.trendhunter.com/trends/tasteless-by-clooudie). I am definitely interested in trying it. **Implications** - Consumers are looking to have life's small inconveniences rendered a thing of the past. Symptomatic of this desire is the proliferation of apps designed with niche problems in mind (e.g. finding a parking spot in a crowed city). Companies find ways to make products that are more efficiently tailored to this mindset. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Non-adhesive Chewables:** Rev7 Gum's non-stick formula addresses the desire for convenience and eliminates the need for gum cleanup. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can explore innovative ways to create non-adhesive products to meet consumer demands for convenience. - **Cleaning Services:** Cleaning service companies can capitalize on the demand for efficient gum cleanup solutions by utilizing non-stick products like Rev7 Gum. - **Mobile App Development:** Developers can create niche apps that cater to consumers' desire for convenience and solve small inconveniences, similar to the non-stick gum innovation. ## Related on Trend Hunter - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Functional Ingredient Chewing Gums](https://www.trendhunter.com/trends/liquid-core-edge.md) - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Controlled CBD Chewing Gums](https://www.trendhunter.com/trends/cbd-chewing-gum.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Summertime Fruit Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-watermelon-raspberry.md) - [Oral Health-Improving Chewing Gums](https://www.trendhunter.com/trends/smile-gum.md)