# Graphic Recyclable Gift Wraps These Reusable Present Wraps from The Link Collective are Stunning By Tia Clarke | Published 2013-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-present-wraps References: [designsponge](http://www.designsponge.com/2013/04/furoshiki-wrapping-how-to.html) These [reusable present wraps](https://www.trendhunter.com/trends/papaya-reusables) from [Etsy](https://www.trendhunter.com/trends/sustainable-christmas-tree-alternative) designer The Link Collective can be used again and again. Why spend money on expensive wrapping paper that will only end up being thrown in the bin regardless? With a furoshiki, you can wrap presents in a cute way and know that you're helping the environment out too. Afterwards, the silken wraps can be kept by the gift receiver and used for a variety of purposes like [a scarf](https://www.trendhunter.com/trends/art-play-silk), wall hanging or even a delicate table cloth. You can even purchase a leather strap from this Etsy designer that allows you to turn the silken furoshiki into a handbag! Furoshiki is a type of traditional Japanese wrapping cloth that can be used to wrap objects and presents. The Link Collective offer a stunning range of hand-printed Furoshiki and even a book which shows you the best ways to fold and tie your furoshiki. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reusable Gift Wraps:** Opportunity to disrupt the traditional gift wrap industry by offering reusable alternatives. - **Environmental Sustainability:** Disruptive innovation opportunity to create eco-friendly products that reduce waste. - **Multipurpose Wrapping Solutions:** Opportunity to innovate and provide wrapping solutions that can be repurposed for various uses. ### Industries Being Reshaped - **Gift Wrapping:** Innovative gift wrap companies can capitalize on the trend of reusable wraps by offering sustainable options. - **E-commerce:** Opportunity for online retailers to market and sell reusable gift wraps as a sustainable alternative to traditional wrapping paper. - **Fashion Accessories:** Potential to disrupt the fashion industry by creating fashionable handbags and scarves from recycled furoshiki wraps. ## Related on Trend Hunter - [Eco-Friendly Wrapping Papers](https://www.trendhunter.com/trends/dissolvable-gift-wrap.md) - [Water-Soluble Wrapping Paper](https://www.trendhunter.com/trends/birthday-gift-wrap.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [QR-Coded Reusable Gift Bags](https://www.trendhunter.com/trends/tokki.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Parks-Themed Wrapping Paper](https://www.trendhunter.com/trends/parks-project-wrapping-paper.md) - [Multi-Use Flower Bags](https://www.trendhunter.com/trends/reusable-flower-bags.md) - [Recycled Dish Towels](https://www.trendhunter.com/trends/recycled-dish-towels.md) - [Paper-Free Kitchen Towels](https://www.trendhunter.com/trends/reusable-paper-towels.md)