# Paper-Free Kitchen Towels The Earthly Co. Reusable Paper Towels Come in Packs of 10 By Michael Hemsworth | Published 2022-04-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-paper-towels References: [thegadgetflow](https://thegadgetflow.com/portfolio/earthly-co-reusable-washable-paper-towels-replace-more-than-80rolls-paper-towels/) & [amazon](https://www.amazon.com/Earthlys-Unpaper-Towels-Reusable-Napkins/dp/B089C4GZPK?qid=1650803692&keywords=reusable+paper+towels&th=1&linkCode=sl1&linkId=5eed2fcad8a0462acd7a1ce1a8aab944&language=en_US&ref_=as_li_ss_tl&tag=trenhunt0f-20)  Paper towels are a kitchen cleaning staple but are limited by their single-use nature, so the Earthly Co. Reusable Paper Towels are intended to offer a decidedly more [eco-friendly option](https://www.trendhunter.com/trends/versatile-bags-for-essentials). The towels come in packs of 10 and work by being positioned onto a paper towel roll holder to ensure they are always on hand when needed. The towels can thus be easily grabbed when needed for a spill and [tossed into the wash](https://www.trendhunter.com/trends/rewear-chair) to have them ready for use once again after laundering. The Earthly Co. Reusable Paper Towels are crafted from [100% cotton flannel](https://www.trendhunter.com/trends/plush-turkish-cotton) and are rated to replace 80 rolls out disposable paper towels. Measuring in at 13-inches-by-10-inches, the towels are oversized to accommodate for shrinkage and can be laundered in cold or warm water. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 94% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Cleaning:** Opportunity to gain competitive advantage in the cleaning market by offering sustainable and reusable cleaning products. - **Circular Economy:** Opportunity to reduce waste and increase resource efficiency by creating more reusable and recyclable products in various industries. - **Smart Order Management:** Opportunity to optimize ordering and supply chain systems by implementing technology to track usage and demand for reusable products like the Earthly Co. Reusable Paper Towels. ### Industries Being Reshaped - **Home Goods:** As more consumers seek eco-friendly alternatives, there is a growth opportunity for companies to provide reusable and sustainable home goods products. - **Hospitality:** Hotels and restaurants can reduce their carbon footprints by switching to reusable cleaning items that appeal to eco-conscious consumers. - **Textile Manufacturing:** Innovation opportunity for manufacturers to develop more sustainable and eco-friendly textiles for use in various industries, including cleaning products like Earthly Co. Reusable Paper Towels. ## Related on Trend Hunter - [Absorbent Reusable Paper Towels](https://www.trendhunter.com/trends/reusable-paper-towel.md) - [Reusable Paper Towel Sheets](https://www.trendhunter.com/trends/papaya-reusables.md) - [Plastic-Free Kitchen Paper Towels](https://www.trendhunter.com/trends/betterway-bamboo.md) - [Long-Lasting Reusable Cloths](https://www.trendhunter.com/trends/swish-cloths.md) - [Bamboo Sugarcane Paper Towels](https://www.trendhunter.com/trends/tree-free-paper-towels.md) - [Strong Bamboo Towels](https://www.trendhunter.com/trends/panda-eco-paper.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Sustainable Modern Dish Towels](https://www.trendhunter.com/trends/sustainable-modern-dish-towls.md) - [Eco-Friendly Paper Towels](https://www.trendhunter.com/trends/bravos-paper-towels.md)