# Durable Reusable Notebooks Scrubby Reusable Notebooks are Rugged and Waterproof By Jim Goodarzi | Published 2015-11-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-notebook References: [kickstarter](https://www.kickstarter.com/projects/1071068610/scrubby-notebooks) & [scrubbynotebooks](http://www.scrubbynotebooks.com) With Scrubby Reusable Notebooks, you can say goodbye to wasted paper and the frustration of trying to erase unwanted text. Scrubby Notebooks allow you to write, erase and rethink effortlessly, so you can capture the creativity inspired by a whiteboard. Don’t worry though, your ideas stay put until you lightly scrub them away. What separates Scrubby Notebooks from other reusable notebooks is its material and performance of the sheets. Drawings and writing that are months old can be erased as easily as ink that was just applied. The covers feature amazing art by homeless youth and a portion of proceeds benefit the organizations that serve them. Additionally, each notebook is waterproof and durable so it can be reused for years, which is great for the environment -- 100 Scrubby Notebooks used 100 times will save 200,000 sheets of paper. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Durable Reusable Notebooks:** Opportunity for innovation in creating long-lasting, waterproof notebooks that can be reused multiple times, reducing paper waste. - **Effortless Erasable Writing:** Potential for disruptive innovation in developing notebooks that allow for easy erasing of old drawings and writing, mimicking the simplicity of using a whiteboard. - **Socially Responsible Art:** Disruptive innovation opportunity lies in combining artwork by marginalized individuals with sustainable, reusable notebook design, creating a socially conscious product. ### Industries Being Reshaped - **Stationery Manufacturing:** Innovation in the stationery manufacturing industry can be explored to create durable, reusable notebooks with special erasable properties. - **Environmental Conservation:** The environmental conservation industry could benefit from disruptive innovation that promotes reusable products like waterproof notebooks to reduce paper waste. - **Social Enterprise:** Opportunity for disruptive innovation exists in the social enterprise sector by integrating socially responsible artwork with sustainable product design like Scrubby Notebooks. ## Related on Trend Hunter - [Magnetic Whiteboard Notebooks](https://www.trendhunter.com/trends/whiteboard-notebook.md) - [Personal Portable Whiteboards](https://www.trendhunter.com/trends/portable-whiteboard-1.md) - [Modular Reusable Notebooks](https://www.trendhunter.com/trends/rocketbook-pro.md) - [Reusable Magnetic Sticky Notes](https://www.trendhunter.com/trends/m-note.md) - [Multifunctional One-Piece Stationary](https://www.trendhunter.com/trends/mover-erase-unisize.md) - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md) - [Sleek E-Ink Digital Notebooks](https://www.trendhunter.com/trends/manta.md) - [Long-Lasting Reusable Cloths](https://www.trendhunter.com/trends/swish-cloths.md) - [Absorbent Reusable Paper Towels](https://www.trendhunter.com/trends/reusable-paper-towel.md)