# Reusable Menstrual Discs Mimi & Co Expand Its FreedomFlow® Period Care Line with a New Product By Kalin Ned | Published 2025-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-menstrual-disc References: [australiannewsexpress](https://www.australiannewsexpress.com/article/820165027-mimi-co-launches-new-reusable-menstrual-disc-expanding-its-freedomflow-period-care-range) & [mimiandco.au](https://mimiandco.com.au/products/mimi-co-reusable-menstrual-disc)  Mimi & Co, an Australian brand specializing in reusable hygiene products, has introduced the Mimi® Reusable Menstrual Disc. Designed as a sustainable alternative to [disposable tampons and pads](https://www.trendhunter.com/trends/natracare), the disc is made from medical-grade silicone and offers up to 12 hours of leak-free protection, with a capacity equivalent to six tampons. Mimi & Co's Mimi® Reusable Menstrual Disc addresses common pain points in [menstrual care](https://www.trendhunter.com/trends/pads-and-liners), such as discomfort, environmental waste, and high long-term costs. This reusable solution is expected to last up to five years and may potentially save users over $230 in period care costs annually. The disc comes in two sizes to accommodate different anatomies. It also features an easy-removal tab and includes a sterilization cup, storage case, and travel pouch for convenience. Image Credit: Mimi & Co ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 32% | Freshness: 42% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Menstrual Care:** The growing popularity of reusable menstrual products highlights an opportunity for eco-friendly innovations in personal hygiene. - **Cost-efficient Period Solutions:** As consumers seek to reduce long-term expenses, innovations that offer significant cost savings over traditional products are gaining traction. - **Personalized Menstrual Products:** Demand for customizable options in menstrual care is rising, opening up avenues for products that cater to diverse anatomical needs. ### Who This Affects Most - **Eco-friendly Personal Care:** The introduction of sustainable alternatives in the personal care industry creates opportunities to reduce environmental impact and appeal to environmentally conscious consumers. - **Medical-grade Silicone Manufacturing:** Expanding applications for medical-grade silicone in consumer products present potential for growth and innovation within this material specialization. - **Feminine Hygiene:** Disruptive innovations in the feminine hygiene sector are on the rise, focusing on comfort, sustainability, and cost-efficiency. ## Related on Trend Hunter - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/flex-reusable-disc.md) - [Menstrual Disc Applicators](https://www.trendhunter.com/trends/period-disc.md) - [Antibacterial Reusable Menstrual Cups](https://www.trendhunter.com/trends/reusable-menstrual-cup.md) - [Beginner-Friendly Menstrual Disc Campaigns](https://www.trendhunter.com/trends/beginners-welcome.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Antibacterial Menstrual Cups](https://www.trendhunter.com/trends/bfree-cup.md) - [Smart Menstrual Cups](https://www.trendhunter.com/trends/emm.md) - [Connected Menstruation Products](https://www.trendhunter.com/trends/smart-menstrual-cup.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md)