# Airflow-Increasing Mask Accessories The 'Mask Ally' Reusable Mask Holder Increases Comfort By Michael Hemsworth | Published 2021-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-mask-holder References: [thegadgetflow](https://thegadgetflow.com/portfolio/reusable-mask-holder/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [maskally.co](https://maskally.co/?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The 'Mask Ally' reusable mask holder is an aftermarket accessory for use with virtually any disposable or cloth mask that will work effectively to [increase airflow](https://www.trendhunter.com/trends/coolify-air) and comfort for wearers. The device works by being positioned onto the face with the mask and will go to work increasing airflow in hot weather, while also preventing [glasses from fogging up](https://www.trendhunter.com/trends/angel-eyes-bundle) in cold weather. The unit is crafted from food-grade silicone and will work to create more space between a face mask and the skin for enhanced comfort that doesn't compromise safety. The 'Mask Ally' reusable mask holder is suited for being worn for hours at a time to make it perfect for frontline workers or virtually anyone looking to increase mask-related comfort. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Airflow-increasing Mask Accessories:** The 'Mask Ally' reusable mask holder is a disruptive innovation opportunity that increases breathability and comfort for wearers of disposable or cloth masks. - **Food-grade Silicone Technology Innovations:** Technology innovations in food-grade silicone can create new and innovative products like the 'Mask Ally' reusable mask holder. - **Comfortable PPE Wearables:** Consumers are increasingly seeking comfortable and effective PPE wearables that can reduce discomfort and increase safety during prolonged use. ### Sectors Adopting This - **Personal Protective Equipment (PPE):** The 'Mask Ally' reusable mask holder presents an opportunity for the PPE industry to explore accessories that can enhance the comfort and breathability of existing PPE. - **Healthcare and Medical Devices:** The use of food-grade silicone technology in products like the 'Mask Ally' reusable mask holder presents an opportunity for healthcare and medical device companies to create innovative solutions that enhance patient comfort. - **Fashion and Accessories:** With face coverings likely to remain a common accessory for some time, there is an opportunity for the fashion and accessories industry to create more comfortable and stylish masks and mask accessories like the 'Mask Ally' reusable mask holder. ## Related on Trend Hunter - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Wearable Allergy-Alleviating Purifiers](https://www.trendhunter.com/trends/respiray-wear-a.md) - [Air-Controlling VR Masks](https://www.trendhunter.com/trends/airres-mask.md) - [Voice-Amplifying Facemasks](https://www.trendhunter.com/trends/zephyr-pro.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Wearer-Analyzing Respirators](https://www.trendhunter.com/trends/ebcare-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Breath-Tracking Face Mask Devices](https://www.trendhunter.com/trends/facebit.md)