# Macho Green Grocery Totes The Fashionable Notes Reusable Market Bags Make for Sustainable Studs By Marie | Published 2011-09-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-market-bags References: [flickr](http://www.flickr.com/photos/fashionablenotes/) & [fashionablenotes](http://www.fashionablenotes.com/) Boys, it's time to let your eco-conscious pride shine through with these Reusable Market Bags from Fashionable Notes. Any guy is instantly transformed into a hunky heroic Captain Planet when toting these [green alternatives to plastic shopping bags](https://www.trendhunter.com/trends/telfar-plastic-bag). With slogans like "Real Men Don't Carry Paper or Plastic" and "Eco-Dude," these bags by Fashionable Notes creator Aubrey Lenyard are designed specifically with males in mind. But ladies, don't fret, these [sweet sustainable sacs](https://www.trendhunter.com/trends/freitag-x-tudes-studio) also come in female-focused designs, like the "Eco-Diva" and "Eco-Chic" totes. Keeping it green doesn't mean having to sacrifice style, and these Reusable Market Bags are the perfect example. For a fun fashionable spin on the standard grocery bag, check out the entire Fashionable Notes collection available at their online store. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** Disruptive innovation opportunity: Create sustainable and stylish alternatives to traditional fashion items. - **Gender-specific Products:** Disruptive innovation opportunity: Design products tailored for a specific gender, such as eco-friendly bags for men. - **Online Retail for Green Products:** Disruptive innovation opportunity: Establish an online store offering a wide range of eco-friendly items. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce sustainable practices and materials into the fashion industry. - **Retail:** Disruptive innovation opportunity: Launch a retail business that caters specifically to environmentally conscious consumers. - **Marketing and Advertising:** Disruptive innovation opportunity: Develop marketing strategies to promote eco-friendly products and encourage consumers to make sustainable choices. ## Related on Trend Hunter - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Functional Grocer Tote Bags](https://www.trendhunter.com/trends/trader-joes-totes.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Eco-Conscious Sporty Tote bags](https://www.trendhunter.com/trends/forward-cargo-tote.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md) - [Multi-Use Flower Bags](https://www.trendhunter.com/trends/reusable-flower-bags.md)