# Branded Reusable Face Masks adidas Has Released 'Face Cover,' Which is Made from Recycled Material By Kalin Ned | Published 2020-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-face-mask1 References: [dezeen](https://www.dezeen.com/2020/05/25/adidas-launches-reusable-face-mask/) & [adidas](https://www.adidas.co.uk) Like many brands, sportswear company adidas has shifted gears and begun manufacturing a whole new product line—reusable face masks. As more and more people clue into the importance of face masks in easing the spread of COVID-19 and as governments are strongly suggestings the public wears them when outside, reusable face masks become in demand. The [adidas reusable face mask](https://www.trendhunter.com/trends/brain-dead-adidas) is not medically graded but it is specially tailored "to help prevent the spread of transmissible viruses and germs." The piece is minimalist and elegant in aesthetic. The brand used recycled materials to make it, staying true to its dedication to sustainability. The material is [adidas'](https://www.trendhunter.com/trends/adidas-5) Primegreen—"as a [high-performance recycled fabric](https://www.trendhunter.com/trends/id-train-colorblock-leggings), free from virgin plastic" The adidas reusable mask is available for purchase in Europe, North America, and China. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Face Masks:** New materials, design, and functionalities for reusable face masks are opportunities for innovation and sustainability. - **Sustainable Fashion:** Incorporating sustainable materials in fashion items like face masks is a trend that addresses environmental and social responsibility. - **Branded Safety Gear:** Producing branded safety gear like face masks is an opportunity for marketing and increasing brand awareness while serving a community need. ### Sectors Adopting This - **Sportswear:** Sportswear companies can further expand their product line into safety gear such as reusable masks for their customers' wellness and protection. - **Healthcare:** Partnering with healthcare providers for reusable masks can create a new stream of revenue for companies that specialize in medical-grade products. - **Retail:** Retail industry can create a new category for reusable face masks to satisfy the market demand for low-cost, sustainable, and stylish safety gear. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Branded Activewear Earbuds](https://www.trendhunter.com/trends/adidas-earbuds.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Cardboard-Inspired Breathable Sneakers](https://www.trendhunter.com/trends/samba-cardboard.md) - [High-Performance Recycled Polyester Leggings](https://www.trendhunter.com/trends/id-train-colorblock-leggings.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md)