# Reusable Eye Masks Dieux's Forever Eye Mask Holds Gels, Serums and Creams By Laura McQuarrie | Published 2020-10-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-eye-mask References: [thezoereport](https://www.thezoereport.com/p/dieux-skin-is-completely-rethinking-every-part-of-your-eye-masking-ritual-37495852) & [dieuxskin](https://www.dieuxskin.com/collections/shop/products/forever-eye-mask) Consumers who are conscious about reducing the number of single-use products they purchase will appreciate the Forever Eye Mask by Dieux, which shares a more sustainable alternative to most [disposable options on the market](https://www.trendhunter.com/trends/grace-stella1). While most single-use eye masks will be depleted of their hydrating benefits after just one use, this reusable option was created to "hold [gels, serums and creams](https://www.trendhunter.com/trends/milk-rx-compress) close to the skin for maximum absorption." Made of medical-grade silicone, the eye masks created by the new skincare brand offer a simple way for environmentally conscious consumers to change up their self-care routine—and save money in the process, since the masks can be used with a wide variety of eye care products. Additionally, the masks can be placed in the freezer or fridge for an icy-cool, [de-puffing effect](https://www.trendhunter.com/trends/depuff-eye-gel). Image Credit: Dieux ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 88% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reusable Skincare Accessories:** Creating skincare accessories that are reusable and sustainable can attract consumers who prefer eco-friendly products while also saving them money in the long run. - **Multi-use Eye Masks:** Creating eye masks that can hold multiple skincare products can be a significant innovation that saves consumers money and reduces waste in the beauty industry. - **Conscious Consumerism:** Facilitating conscious consumerism in the beauty industry by creating eco-friendly alternatives to single-use products and providing options for recycling can gain a competitive advantage in the market. ### Industries Being Reshaped - **Beauty Industry:** Creating eco-friendly alternatives to single-use products can reduce waste and increase profitability. - **Skincare Industry:** Creating reusable skincare accessories can attract environmentally conscious consumers and differentiate from competitors. - **Sustainability Industry:** Creating products that promote sustainable living can increase demand and profitability in the sustainability industry. ## Related on Trend Hunter - [Reviving Eyecare Sets](https://www.trendhunter.com/trends/angel-eyes-bundle.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Reusable Cooling Under-Eye Patches](https://www.trendhunter.com/trends/nyxs-cooling-undereye-patches.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Conveniently Packaged Eye Masks](https://www.trendhunter.com/trends/grace-stella1.md) - [Soothing Single-Use Eye Masks](https://www.trendhunter.com/trends/warm-eye-masks.md) - [Serum-Infused Collagen Eye Masks](https://www.trendhunter.com/trends/collagen-eye-masks.md) - [Multi-Therapy Eye Masks](https://www.trendhunter.com/trends/eye-recovery-pro.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md)