# Sleek Reusable Cup Sleeves The PLEI Coffee Collar Boasts a Stylish Aesthetic and Functional Design By Kalin Ned | Published 2018-09-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-cup-sleeve References: [kickstarter](https://www.kickstarter.com/projects/146432849/plei-coffee-collar-love-coffee-hate-waste?ref=project_link) As the drive for sustainability is affecting industries with a demand for a more sustainable use of resources, this reusable cup sleeve is adding a bit of stylish charm to the movement. Ultra-convenient and effortlessly packable, the PLEI Coffee Color is made with tanned vegan leather and it fits 99% of to-go containers — from the [Starbucks](https://www.trendhunter.com/trends/better-cup-for-all) beverage sizes and the average coffee holder to the steel mug and the silicone cup. When not in use, the reusable coffee sleeve is also absolutely no-fuss. The silhouette of the product folds into a size that can easily fit on a keyring. As a result, the consumers can be sure that they have their stylish reusable coffee sleeve always handy. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Cup Accessories:** Opportunity for companies to develop eco-friendly and fashionable products for coffee cups, mugs, and other beverage containers. - **Convenient and Portable Designs:** A potential market for products that are easy to carry and can fit on keychains or in purses or pockets. - **Vegan Leather Products:** Growing demand for sustainable and cruelty-free materials for consumer products provides a market opportunity for vegan leather accessories. ### Where This Applies - **Food Service Industry:** Restaurants and coffee shops can invest in reusable cup sleeves as a part of their sustainable initiatives. - **Fashion Industry:** Companies can produce fashionably designed reusable cup sleeves as an eco-friendly fashion accessory. - **E-commerce Industry:** The rise of e-commerce provides a new avenue for companies to market and sell sustainable and portable cup accessories online. ## Related on Trend Hunter - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md)