# Reusable Airport Cup Programs Starbucks is Trialing a Reusable Cup Program at Gatwick Airport By Laura McQuarrie | Published 2019-06-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-cup-program References: [delish](https://www.delish.com/food-news/a28169700/starbucks-testing-reusable-cup-program-london-airport/) & [starbucks](https://www.starbucks.co.uk/store-locator/store/1016684/gatwick-airport-south-t-airside-gatwick-terminal-west-sussex-eng-rh-6-0-np-gb) In the fight against wasteful, [single-use plastic packaging](https://www.trendhunter.com/trends/beer-biocup), many cafes are adopting reusable cup programs that encourage customers to bring their own drinking vessels. While this is a practical way for the average person to cut down on waste when they go for a quick coffee run from home or the office, most people don't carry eco-friendly drinking containers to hold different kinds of drinks when they travel. To remedy this, [Starbucks](https://www.trendhunter.com/trends/home-compostable-coffee-cups) is now testing a program at London's Gatwick Airport that gives customers the chance to borrow a reusable cup with their order and simply drop it off in a bin once they've finished drinking. The collected cups that have been dropped off at a Cup Check-In point will be washed, sterilized and reused to further cut down on waste. As part of this reusable cup program, Starbucks aims to save 7,000 disposable cups. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reusable Cup Programs:** Implementing reusable cup programs to reduce single-use plastics in cafes and other beverage establishments. - **Eco-friendly Travel Solutions:** Developing eco-friendly drinking containers for travellers to reduce waste on the go. - **Waste Reduction Initiatives:** Exploring innovative ways to minimize waste and promote sustainability in the food and beverage industry. ### Industries Being Reshaped - **Food Services:** Opportunity for cafes and restaurants to implement reusable cup programs and promote sustainability. - **Travel and Hospitality:** Developing convenient eco-friendly drink containers and initiating waste reduction programs in airports and other travel hubs. - **Packaging and Manufacturing:** Creating reusable cup solutions for various beverages and developing efficient cup cleaning and sterilization systems. ## Related on Trend Hunter - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Iconic Reusable Red Cups](https://www.trendhunter.com/trends/reusable-red-cup-giveaway.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [QSR Summer Promotions](https://www.trendhunter.com/trends/starbucks-canada-offers-mobile-ordering.md)