# Refillable Toiletry Bottles Plaine Products Packages Its Body Wash & Shampoo in Reusable Bottles By Laura McQuarrie | Published 2017-05-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-bottles References: [treehugger](https://www.treehugger.com/organic-beauty/plaine-products-sells-shampoo-non-plastic-refillable-packaging.html) & [plaineproducts](https://www.plaineproducts.com/shop/) Unlike many personal care brands that package their products in plastic bottles, Plaine Products rejects plastic completely in favor of [reusable bottles](https://www.trendhunter.com/trends/anew) for its shower products. The [aluminum bottles](https://www.trendhunter.com/trends/sunkiss) used for Plaine Products' body wash, shampoo and conditioner are shipped to consumers in a cardboard box that can be used to ship empty bottles back to the brand for sterilizing and refilling. As such, Plaine Products allows orders to be placed with or without a pump dispenser for the bottles, which also helps to reduce needless waste. Conscious consumers may choose to opt into the brand's subscription program, which provides a fresh supply of product as often as specified. The plastic-free, zero-waste solution sets a precedent for other brands to follow in regards to minimizing [packaging waste](https://www.trendhunter.com/trends/vetroplas-1). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Refillable Packaging:** Plaine Products sets precedent for sustainable personal care with its refillable aluminum bottles. - **Zero-waste Packaging:** Plaine Products avoids plastic waste with its cardboard packaging and refillable bottles. - **Subscription Services:** Plaine Products encourages customer loyalty and repeat business with its subscription program. ### Industries Being Reshaped - **Personal Care:** The personal care industry can reduce plastic waste and improve sustainability with refillable packaging solutions like Plaine Products. - **E-commerce:** E-commerce companies can implement subscription services to increase customer retention and loyalty. - **Shipping and Logistics:** Shipping and logistics companies can support sustainable practices by offering efficient return and refill services for refillable product packaging. ## Related on Trend Hunter - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Refillable Shower Gels](https://www.trendhunter.com/trends/radox.md) - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md) - [Inner-Bottle Replacement Systems](https://www.trendhunter.com/trends/vanity-groups.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md)