# Eye-Catching Reusable Beverage Cups Mermaid Straw is on a Mission to Reduce Single-Use Plastic By Kalin Ned | Published 2022-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-beverage-cup References: [mermaidstraw](https://mermaidstraw.com/)  [Mermaid](https://www.trendhunter.com/trends/tropical-smoothie-cafe-mermaid-style) Straw is "a mission-based organization" that boasts a range of aesthetically pleasing reusable beverage cups and bottles. The brand aims to help consumers live more sustainable lives by reducing the need for single-use plastics. This is also helpful within the context that in countries like North America and Europe, single-use plastics are steadily being banned—from straws to bags. Mermaid Straw's stylish alternatives to the plastic cup and bottle are definitely eye-catching. The units are offered in [playful and bright monochromatic colorways](https://www.trendhunter.com/trends/yeti-3) and one multi-colored version. There are also one all-black and one all-white option for those who want to be less flashy in their day-to-day. Mermaid Straw's reusable beverage cups are made from stainless steel and are double-insulated to keep drinks cold for up to 24 hours. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 70% | Activity: 67% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Beverage Containers:** Brands can capitalize on consumers' desire to reduce single-use plastics by creating stylish, reusable beverage containers from sustainable materials. - **Playful Monochrome Colorways:** Offering bright and colorful monochrome options can differentiate reusable beverage containers from traditional single-use plastic cups and bottles. - **Double-insulated Drinkware:** Double-insulated drinkware can be a selling point for consumers who value keeping their beverage cold for a prolonged period of time. ### Sectors Adopting This - **Retail:** Retail stores can offer sustainable drinkware alongside traditional single-use cups and bottles. - **Food and Beverage:** Restaurants and cafes can offer reusable beverage containers for on-premise and to-go orders. - **Manufacturing:** Manufacturers can create reusable beverage containers from sustainable materials and offer customization options for brands and organizations. ## Related on Trend Hunter - [Compact Rollable Reusable Straws](https://www.trendhunter.com/trends/boba-tribe.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Portable Icy Blue Cups](https://www.trendhunter.com/trends/stanley.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md)