# Sustainable Stadium Cups Ball's Reusable Aluminum Cups are Coming to Entertainment & Sports Venues By Laura McQuarrie | Published 2019-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-aluminum-cups References: [prnewswire](https://www.prnewswire.com/news-releases/ball-debuts-first-ever-aluminum-cup-as-consumer-demand-for-sustainable-packaging-grows-300907200.html) & [ball](http://www.ball.com/cups) Knowing that environmentally conscious consumers are eager to do their part to reduce the amount of waste they produce within and outside the home, Ball is now introducing its first-ever [reusable aluminum cups](https://www.trendhunter.com/trends/recyclable-aluminum-bottles), which will be introduced to entertainment and sports venues across the United States. The durable, cool-to-the-touch cups can be customized with logos and graphics. The infinitely recyclable cups will be used as alternatives to [plastic vessels](https://www.trendhunter.com/trends/the-hefty-party-cups) at indoor and outdoor venues, appealing to consumers who are looking for [sustainable beverage packaging](https://www.trendhunter.com/trends/ceci-1938); according to research from Ball: "67% of US consumers say they will visit a venue more often if they use aluminum cups instead of plastic cups and that 78% of consumers expect beverage brands to use environmentally friendly containers in the next five years." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Reusable Aluminum Cups:** The introduction of reusable aluminum cups provides an opportunity for businesses to adopt sustainable beverage packaging solutions and reduce plastic waste. - **Customizable Stadium Cups:** The ability to customize the reusable cups with logos and graphics allows businesses to enhance brand visibility and create a unique fan experience. - **Consumer Demand for Sustainability:** The research findings highlight a growing consumer preference for environmentally friendly packaging, presenting an opportunity for businesses to meet this demand and gain market share. ### Industries Being Reshaped - **Entertainment Venues:** Entertainment venues can leverage reusable aluminum cups to attract environmentally conscious consumers, while enhancing the overall visitor experience. - **Sports Venues:** By adopting reusable aluminum cups, sports venues can align with the sustainability expectations of consumers and differentiate themselves within the market. - **Beverage Packaging Industry:** The introduction of reusable cups and the growing demand for sustainable packaging present an opportunity for innovation and market expansion within the beverage packaging industry. ## Related on Trend Hunter - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Sustainable Edible Cups](https://www.trendhunter.com/trends/haeckels-3.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Waste-Reducing Cold Cups](https://www.trendhunter.com/trends/clubzero.md) - [Biotransformable Cup Designs](https://www.trendhunter.com/trends/verigreen.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md)