# Durable Rubber Adhesives This Reusable Adhesive is Perfect for Fixing All Kinds of Items By Katherine Pendrill | Published 2015-07-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reusable-adhesive References: [psfk](http://www.psfk.com/2015/07/fix-electronics-sugru-life-resistant-rubber.html) & [sugru](https://sugru.com) 'Sugru' is a revolutionary reusable adhesive that can be used to fix everything from the holes in your shoes to damaged computer cables. The durable Play-Doh like material is the perfect DIY solution for fixing minor issues around your house. When exposed to air, Sugru forms a durable silicone rubber that will adhere to nearly any material. The grippy material easily bonds to a variety of surfaces, including glass, ceramic, wood, metal, plastic and fabric. Once attached, the rubber adhesive can withstand nearly any conditions. The material is [waterproof](https://www.trendhunter.com/trends/waterproof-clear-adhesive-bandages) and will remain stable in both extreme cold and extreme heat. While Sugru forms a strong and secure bond, it is also reusable. This means that you can easily peel it off of any object and repurpose it for another project. The durable adhesive comes in 10 different colors and can be used for everything from crafts to [DIY repairs](https://www.trendhunter.com/trends/seal-draft-and-insulation). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Adhesives:** Sugru's revolutionary reusable adhesive opens up opportunities for eco-friendly, sustainable DIY solutions. - **Versatile Bonding:** The diverse bonding capabilities of Sugru present new opportunities for industries such as construction, electronics, and fashion. - **Repurposable Materials:** The ability to easily peel off and repurpose Sugru encourages innovation in product design and reduces waste. ### Sectors Adopting This - **Construction:** Sugru's durable adhesive can be used for construction projects, offering a new alternative to traditional adhesives. - **Electronics:** The versatility of Sugru in bonding different materials makes it a disruptive innovation for repairing and enhancing electronic devices. - **Crafts:** Sugru's range of colors and reusability make it an ideal material for creative projects, tapping into the crafts industry. ## Related on Trend Hunter - [Edible Food-Safe Adhesives](https://www.trendhunter.com/trends/tastee-tape.md) - [Colorless Thick Rubberized Pastes](https://www.trendhunter.com/trends/thick-rubberized-paste.md) - [Adhesive Small Tracking Devices](https://www.trendhunter.com/trends/tagvault-fabric.md) - [DIY Squishy Collectibles](https://www.trendhunter.com/trends/elmers-squishies.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Repairable Phone Cases](https://www.trendhunter.com/trends/forever-phone-case.md) - [Recycled Carbon Fiber Sealants](https://www.trendhunter.com/trends/silca-ultimate-tubeless-sealant.md) - [Fabric Sticker Designs](https://www.trendhunter.com/trends/fabric-sticker.md) - [Magnetic Reusable Water Balloons](https://www.trendhunter.com/trends/reusable-water-balloons.md)