# Plant-Based Corned Beef Sandwiches Veggie Grill Debuted a Plant-Based Reuben on Rye Sandwich By Katherine Pendrill | Published 2020-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reuben-on-rye References: [qsrmagazine](https://www.qsrmagazine.com/news/veggie-grill-rolls-out-vegan-corned-beef-sandwich-new-menu) & [order.veggiegrill](https://order.veggiegrill.com/store/404/Veggie%20Grill%20Test%20Vendor/43391/New%20at%20Veggie%20Grill%20/26810819/Reuben%20on%20Rye) In an effort to cater to the growing number of consumers seeking out plant-based alternatives to their favorite dishes, [Veggie Grill](https://www.trendhunter.com/trends/vegan-bowls) has just announced the debut of a plant-based Reuben on [Rye](https://www.trendhunter.com/trends/high-on-rye) sandwich. This summer, Veggie Grill has debuted a new menu that aims to balance plant-based foods with and healthy proteins. To do this, the brand created appetizing, plant-based creations such as the Chili Burger, Reuben on Rye, VG Classic, Masala Curry Bowl. The new Reuben on Rye sandwich is particularly interesting because it features Mrs. Goldfarb's plant-based.corned beef paired with special sauce, whiskey dill sauerkraut, provolone cheese, grilled rye bread. As Veggie Grill Founder and Executive Chairman T.K. Pillan explains, "Veggie Grill strives to deliver the best the plant-based world has to offer in familiar and accessible menu items. Food can help us heal the planet while also leading to a healthier and kinder future." Image Credit: Veggie Grill ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Growing Demand for Plant-based Alternatives:** Catering to the increasing number of consumers seeking out plant-based alternatives presents an opportunity for disruptive innovation in the food industry. - **Balancing Plant-based Foods with Healthy Proteins:** Developing menu options that combine plant-based ingredients with healthy proteins offers a chance for disruptive innovation in the restaurant industry. - **Creating Familiar and Accessible Plant-based Menu Items:** Finding ways to deliver plant-based options in familiar and accessible menu items opens up avenues for disruptive innovation in the food industry. ### Industries Being Reshaped - **Food Industry:** The food industry can explore new plant-based alternatives and methods to create disruptive innovations in response to the growing demand for plant-based options. - **Restaurant Industry:** The restaurant industry can disrupt the market by offering a variety of menu options that balance plant-based foods with healthy proteins, appealing to a wider range of consumers. - **Sustainable Food Industry:** The sustainable food industry has an opportunity to create disruptive innovations by developing plant-based menu items that help heal the planet and contribute to a healthier and kinder future. ## Related on Trend Hunter - [Plant-Based BBQ Rib Sandwiches](https://www.trendhunter.com/trends/the-ribby-sandwich.md) - [Plant-Based Beef Sandwiches](https://www.trendhunter.com/trends/italian-beef-sandwich.md) - [Plant-Based QSR Sandwiches](https://www.trendhunter.com/trends/plant-picante.md) - [Plant-Based Sub Shops](https://www.trendhunter.com/trends/plantbased-sub-shop.md) - [Plant-Based Pastrami Sandwiches](https://www.trendhunter.com/trends/chunk-foods-and-pastrami-queen.md) - [Plant-Powered Steak Sandwiches](https://www.trendhunter.com/trends/vegan-steak-sandwich.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Plant-Based Cheesesteak Sandwiches](https://www.trendhunter.com/trends/philly-cheesesteak-sandwich.md)