# Efficient Refund Systems Returnly Sends Instant Refunds and Increases the Chances of Repurchasing By Joey Haar | Published 2016-10-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/returnly References: [techcrunch](https://techcrunch.com/2016/10/13/returnly-raises-3-2m-to-immediately-refund-your-money-after-an-online-return/?ncid=rss) & [returnly](https://returnly.com/) 'Returnly' is a tech start-up based out of San Francisco that is hoping to increase the amount of sales done online through a counter-intuitive means: by making the refunds process better. In e-commerce, refunds are essential. Consumers are less likely to risk buying a product they haven't physically seen if they aren't confident that they can get a full refund on it. Rather than bristling at the idea of a lost sale, smart e-commerce companies have realized that a simple, quick refund system will increase the likelihood of consumers returning to make more purchases in the future. Returnly makes the process quicker for companies by eliminating that anxious waiting period between when a consumer sends back an item and when a company receives the item and refunds the money. Returnly offers 'Instant Refunds,' a system in which they front the consumer money in an online wallet that can be spent at the e-commerce site immediately, then return the consumer that money (if unspent) when the retailer receives the product. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 23% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Instant Refunds:** Offering instant refunds can increase customer loyalty and repeat purchases in e-commerce. - **Efficient Returns Processing:** Streamlining the returns process can improve customer experience and drive sales. - **Online Wallets:** Using online wallets to hold temporary refunds can enhance the speed and convenience of refunds in e-commerce. ### Industries Being Reshaped - **Retail:** Streamlining the returns process through instant refunds and online wallets can provide a competitive edge for online retailers. - **Tech Startups:** There is significant room for growth in the e-commerce refund market, creating opportunities for innovative tech startups like Returnly. - **Fintech:** Online wallets and the shifting financial landscape of e-commerce provide opportunities for innovative fintech companies to disrupt traditional refund systems. ## Related on Trend Hunter - [Streamlined Return Processes](https://www.trendhunter.com/trends/ulta-beauty-x-paypal.md) - [In-Store Return Kiosks](https://www.trendhunter.com/trends/return-kiosks.md) - [Purchase Insurance Protection](https://www.trendhunter.com/trends/sure.md) - [Streamlined Returns Programs](https://www.trendhunter.com/trends/fedex-consolidated-returns.md) - [Streamlined Payment Recovery Tools](https://www.trendhunter.com/trends/payment-recovery.md) - [Simplified Return Processes](https://www.trendhunter.com/trends/returnzap.md) - [Alcohol Cashback Programs](https://www.trendhunter.com/trends/alcohol-cashback-program.md) - [Seamless Retail Return Services](https://www.trendhunter.com/trends/g2-reverse-logistics.md) - [AI Post-Purchase Platforms](https://www.trendhunter.com/trends/fedex-tracking.md)