# Returnable Cars Lose Your Income? Return Your Hyundai By Going Like Sixty | Published 2009-01-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/returnable-cars-lose-your-income-return-your-hyundai References: [mediabistro](http://www.mediabistro.com/agencyspy/the_richards_group/reality_in_auto_advertising_the_hyundai_assurance_program__104859.asp?c=rss) Your car is on life support and your job future unclear. Sound familiar? Does this make you a [new car buyer](https://www.trendhunter.com/trends/amazon-autos)? Not likely - unless you could return the car if you lose your job. [Hyundai](https://www.trendhunter.com/trends/he-got-money) is telling Americans just that. The “[Hyundai Assurance Program](https://www.trendhunter.com/trends/accessible-mobility-financing)” says if you lose your job or get disabled or experience any other misfortune that leads to a loss of income, you can take the car back to the dealer. No questions asked. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Returnable Cars:** The trend of car manufacturers offering returnable car programs to address customer uncertainties in times of financial instability. - **Job Loss Protection:** The trend of companies providing job loss protection programs as a value-added service to attract and retain customers. - **Flexible Ownership Models:** The trend of exploring innovative ownership models that provide flexibility and peace of mind to consumers in uncertain economic conditions. ### Industries Being Reshaped - **Automotive:** The automotive industry can capitalize on the trend of returnable cars by offering similar programs to address customer concerns and boost sales. - **Insurance:** The insurance industry can explore partnerships with car manufacturers to provide job loss protection coverage as part of their policies. - **Consumer Finance:** The consumer finance industry can innovate by developing flexible ownership models that offer financial security in the event of job loss or economic hardships. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Electric Car Subscription Plans](https://www.trendhunter.com/trends/evolve-subscription-plan.md) - [EV Buyback Initiatives](https://www.trendhunter.com/trends/bz4x-buyback.md) - [Online Car Platforms](https://www.trendhunter.com/trends/hyundai-partners-with-amazon.md) - [Auto-Centric Digital Retail Spaces](https://www.trendhunter.com/trends/amazon-auto.md) - [Child Passenger Safety Initiatives](https://www.trendhunter.com/trends/child-passenger-safety.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Retailer-Enabled Car Sales](https://www.trendhunter.com/trends/amazon-autos.md)