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# Resurrected Campfire Drinks
The S'mores Frappuccino Will Return to Starbucks for a Limited Time

By Katherine Pendrill | Published 2016-04-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/return-to-starbucks
References: [brandeating](http://www.brandeating.com/2016/04/starbucks-brings-back-smores-frappuccino.html) & [starbucks](http://www.starbucks.com/menu/drinks/frappuccino-blended-beverages/s-mores-frappuccino)

Frappuccino fans are sure to rejoice over the news that the S'mores Frappuccino will return to [Starbucks](https://www.trendhunter.com/trends/frappuccino-blended-beverages) for a limited time. The decadent [campfire-inspired creation](https://www.trendhunter.com/trends/carvel-2) originally made its debut last summer to the delight of many consumers. Now the sweet treat is back again for those who are looking for a delicious way to cool off on a hot summer day.

Using the same recipe as last year, the S'mores Frappuccino will consist of coffee, blended with vanilla, milk and ice sitting on top of a layer of milk chocolate sauce and marshmallow whipped cream. The frosty drink will be finished with more marshmallow whipped cream and a sprinkling of crushed graham cracker crumbs. The drink will return to Starbucks menus this month and will be available for purchase until the end of the summer.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 61% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Summer-themed Drinks:** Opportunity for food and beverage industry players to create new summer-themed drink offerings
- **Nostalgic Food & Beverage Offerings:** Opportunity for food and beverage companies to bring back discontinued products as limited-time offers
- **Innovative Beverage Recipes:** Opportunity for food and beverage companies to develop unique beverage recipes using non-traditional ingredients and flavors

### Industries Being Reshaped

- **Food & Beverage:** Opportunity for food and beverage companies to create seasonal limited-time offerings to entice consumers
- **Hospitality:** Opportunity for hotels and resorts to offer unique summer-themed drinks as part of their food and beverage offerings
- **Retail:** Opportunity for retailers to create exclusive partnerships with food and beverage brands to offer seasonal products

## Related on Trend Hunter

- [Sweet S'mores-Inspired Shakes](https://www.trendhunter.com/trends/new-smores-shake.md)
- [Velvety S'mores-Flavored Drinks](https://www.trendhunter.com/trends/smores-velvet-ice.md)
- [Frozen Campfire Confection Treats](https://www.trendhunter.com/trends/hersheys-smores-mcflurry.md)
- [Indulgent Campfire Cold-Brews](https://www.trendhunter.com/trends/girl-scout-smores-cold-brew-latte.md)
- [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md)
- [Campfire Confection Coffee Creamers](https://www.trendhunter.com/trends/dairy-coffee-creamer.md)
- [Limited-Time QSR Summer Menus](https://www.trendhunter.com/trends/starbucks-summer-menu.md)
- [Patriotic Blended Cafe Drinks](https://www.trendhunter.com/trends/firework-frappuccino.md)
- [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md)
