# Video Game-Themed Collab Eyewear ARNETTE and Zayn Join Forces on a Special Retro-Town Capsule By Amy Duong | Published 2022-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/retrotown References: [highsnobiety](https://www.highsnobiety.com/p/zayn-arnette-collab/) & [arnette](https://www.arnette.com/en-us/c/zayn-x-arnette?cid=sta-sfb_220404-zaynretroxarnette_custom_main_editorial) Zayn works in collaboration with ARNETTE on a special collection of eyewear entitled 'Retro-Town.' The capsule continues with the Level 02 eyewear series and stems from a strong influence nodding to the 90s. The names of the eyewear also reference the era and the cult movies or iconic graphics including 'Agent Z' and 'The Professional.' The glasses are made with colorful lenses and thick frames to reference a futuristic tech design language. There is a strong note of old-school video games, nodding to Zayn's admiration of it. He notes that his personal favorite from the collection is the Daken, which is a prime example of the overarching inspiration, explaining that it's “a mix of modern with an old-school vibe.” Image Credit: ARNETTE ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 24% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Retro-tech Eyewear:** Opportunity for eyewear companies to incorporate 90s nostalgia and futuristic design to create a unique product line. - **Video Game-inspired Fashion:** Opportunity for fashion companies to collaborate with popular video game franchises to create unique product lines. - **Celebrity Collaborations:** Opportunity for brands to partner with celebrities to create limited edition product collections that resonate with their fan base. ### Sectors Adopting This - **Eyewear:** Opportunity for eyewear companies to tap into retro-tech design and incorporate colorful lenses and thick frames. - **Video Game:** Opportunity for video game companies to expand into the fashion industry and collaborate with fashion brands to create unique product lines. - **Fashion:** Opportunity for fashion companies to partner with celebrities to create limited edition collections that align with fans of the celebrity and the brand. ## Related on Trend Hunter - [Gen Alpha-Focused Eyewear Collabs](https://www.trendhunter.com/trends/zenni-freshcut.md) - [Gaming Eye Health Partnerships](https://www.trendhunter.com/trends/the-gamehers.md) - [Exclusive Performance Eyewear Capsule](https://www.trendhunter.com/trends/100-thieves-and-oakley.md) - [Influencer-Approved Eyewear Capsules](https://www.trendhunter.com/trends/z-supply.md) - [Video Game-Inspired Dramatic Eyewear](https://www.trendhunter.com/trends/inferno-sunglasses.md) - [Anime-Inspired Glasses Designs](https://www.trendhunter.com/trends/animeinspired-glasses.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md)