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# Pride-Honoring Colorful Sneakers
adidas Originals Launches the Inclusive Retropy E5 Pride

By Amy Duong | Published 2022-05-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/retropy-e5-pride
References: [hypebeast](https://hypebeast.com/2022/5/adidas-originals-retropy-e5-pride-month-kris-andrew-small-release-information-gv9116) & [adidas](https://www.adidas.com/us/retropy-e5-pride-shoes/GV9116.html)

[adidas Originals](https://www.trendhunter.com/trends/clot-superstar) works in collaboration with Sydney-based artist Kris Andrew Small on the new Retropy E5 Pride sneaker model to celebrate Pride Month. The shoes are designed in a color palette that spotlights cream white and purple as the dominant hues before it is decorated with a bright hit of rainbow tones by the rubber outsole that lines the full-length BOOST midsole foundation.

Additional details can be seen at the hi-vis borrowed from the YEEZY SLIDE Glow Green hue by the leather heel tab. It is followed by hues of orange, green, blue, and red by the D-ring eyelets to create a stark tongue. It's rounded out by etches of love hearts, gender icons, and colorful logos.

Image Credit: adidas Originals

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 80% | Activity: 58% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Pride-themed Footwear:** There is an opportunity for footwear brands to release inclusive and colorful collections, particularly during Pride Month.
- **Collaborative Design:** Artists and designers can work together to create unique and meaningful footwear collaborations.
- **Customizable Sneakers:** Brands can offer customization options for consumers to personalize their footwear with pride and identity symbols.

### Sectors Adopting This

- **Footwear:** There is an opportunity for footwear companies to release inclusive and colorful collections, particularly during Pride Month.
- **Fashion Design:** Designers can collaborate with artists and brands to create unique and meaningful fashion collections, such as diverse and inclusive Pride-themed designs.
- **LGBTQ+ Marketing:** Brands can create marketing campaigns that celebrate diversity and inclusivity, particularly around Pride Month, to appeal to LGBTQ+ consumers.

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