# Retrofitted Green Roofs 'The Flat' Condo in LA Gets Rooftop Vegetable Garden By Marissa Brassfield | Published 2009-05-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/retrofitted-green-roofs-the-flat-condo-building-in-la-gets-rooftop-vegetabl References: [treehugger](http://www.treehugger.com/files/2009/04/green-roof-food-la.php) & [theflatla](http://theflatla.com/) We've been seeing a ton of [green and living rooftops](https://www.trendhunter.com/trends/heineken-seoul-rooftops) lately; the one retrofitted for The Flat in Los Angeles will supply vegetables for the building's restaurant. Alexis Rochas was faced with the task of retrofitting a [green roof](https://www.trendhunter.com/trends/wooden-house-1) for The Flat, a building that was converted from a Holiday Inn into [condominiums](https://www.trendhunter.com/trends/bellevue53). His light, sinuous creation makes the most of Los Angeles' abundant sun while still remaining efficient and space-conscious. **Implications** - Consumers are becoming much more environmentally conscious as information on detrimental environment effects continue to saturate media outlets. Companies looking to appeal to this demographic may consider donating a portion of their proceeds to organizations working on green initiatives. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 28% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Retrofitting Green Roofs:** Opportunity for companies to specialize in retrofitting existing buildings with green roofs to meet the growing demand for sustainability. - **Urban Agriculture:** Potential for businesses to develop rooftop vegetable gardens in urban areas to provide fresh produce and promote local food production. - **Environmentally Conscious Consumerism:** Opportunity for brands to cater to the increasing number of eco-conscious consumers by incorporating green initiatives and donating to environmental organizations. ### Who This Affects Most - **Architecture and Construction:** Architects and construction companies can offer retrofitting services to transform traditional roofs into green roofs. - **Agriculture and Food:** The agriculture industry can explore rooftop farming as a means to cultivate fresh produce and meet the demand for locally sourced food. - **Retail and Consumer Goods:** Retailers can attract environmentally conscious consumers by incorporating green practices and donating a portion of their profits to environmental initiatives. ## Related on Trend Hunter - [Urban Roofscape Projects](https://www.trendhunter.com/trends/central-yards.md) - [Green Roof Residences](https://www.trendhunter.com/trends/shibanee-kamal.md) - [Plant-Covered Concrete Homes](https://www.trendhunter.com/trends/villa-kd45.md) - [Architecture-Inspired Indoor Gardens](https://www.trendhunter.com/trends/vegetment-vegetable-cultivator.md) - [Planted Roof Extension Projects](https://www.trendhunter.com/trends/hope-villa.md) - [Sustainable Dynamic Hilltop Buildings](https://www.trendhunter.com/trends/ro54.md) - [Foldable Greenhouse Kitchens](https://www.trendhunter.com/trends/your-greenhouse-is-your-kitchen.md) - [Garden Flat Extensions](https://www.trendhunter.com/trends/terzetto-flat.md) - [Renewed Urban Rooftops](https://www.trendhunter.com/trends/heineken-seoul-rooftops.md)