# Retro Video Game T-Shirts The Uniqlo x Namco Nostalgic Collab Appeals to Geek Culture By Kalin Ned | Published 2018-08-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/retro-video-game-tshirts References: [designtaxi](http://designtaxi.com/news/400802/Uniqlo-s-Retro-Video-Game-Inspired-Collection-Will-Make-You-Feel-Like-A-Winner/) & [uniqlo](http://www.uniqlo.com/au/store/catalogsearch/result/?q=namco&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&awc=6771_1533137784_a34db833adca2b672c65269c383397af) This graphic collection of retro video game t-shirts is bound to hit a nostalgic note, especially for members of the gaming community. Japanese fashion brand [Uniqlo](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi) has dominated the industry this year with its playful thematic and graphic-heavy capsules. While the general affordability of the product is a definite catalyst for purchase, the cult-favorite themes are a strong factor, as well. The latest Uniqlo drop is done in collaboration with Japanese game company Namco. The graphics present the stylish revival of "the 8-bit magic of the past." From Pacman to Dual Fighter, the retro video game t-shirts feed of the power of nostalgia. Much like the [openings of arcade bars](https://www.trendhunter.com/trends/the-hundreds-and-tetris), this collaboration is essentially a fashion-forward manifestation of the recent surge of geeky game revival. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Retro Gaming Fashion:** Opportunity to create fashion items that appeal to gamers through nostalgic video game designs. - **Collaborative Fashion Collections:** Opportunity to collaborate with popular game companies to create themed fashion collections that target niche communities. - **Geek Culture Revival:** Opportunity to tap into the growing trend of geek culture and create products that resonate with this consumer group. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the popularity of retro gaming by creating clothing and accessories with nostalgic video game designs. - **Gaming:** Game companies can expand beyond their traditional market by collaborating with fashion brands to create merchandise that appeals to gamers. - **Entertainment:** Entertainment companies can leverage the nostalgic appeal of retro gaming to create fashion collections that attract fans and collectors. ## Related on Trend Hunter - [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md) - [Gaming-Inspired Apparel](https://www.trendhunter.com/trends/10th-anniversary.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md) - [Anime Game-Inspired Graphic Apparel](https://www.trendhunter.com/trends/pokmon-trading-card-game.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Retro Arcade-Themed Capsules](https://www.trendhunter.com/trends/the-hundreds-and-tetris.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Retro Gaming Merch Collections](https://www.trendhunter.com/trends/rollercoaster-tycoon-collection.md)