# Retro-Styled Varsity Jackets J. Lindeberg and Golden Bear Released a Retro-Inspired Jacket By Mickey Phoon | Published 2023-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retro-varsity-jacket References: [jlindeberg](https://www.jlindeberg.com/products/golden-bear-jacket-bosphorus) Scandinavian retail brand J. Lindeberg teamed up with American sportswear brand [Golden Bear](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear) to launch the Golden Bear Varsity Jacket. The Golden Bear jacket is one of the items in J. Lindeberg’s Spring/Summer 2023 collection called ‘Wildlife: Out of Bounds’, a collection that mixed city life and outdoor fashion wear. Additionally, this is the second time that both brands have collaborated and the jacket was made by J. Lindeberg’s Stockholm design team. This [retro-styled varsity jacket](https://www.trendhunter.com/trends/greaser-garage-jacket) is made out of a premium wool blend with leather sleeves that are fully chrome-free. The patches of the jacket are inspired by hiking and the embroideries of the jacket follow a streetwear look. Colored in different shades of green and yellow, this jacket is a limited edition of the collection and is currently available for purchase. Image Credit: J.Lindeberg ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 85% | Freshness: 14% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Fashion:** There is an opportunity to tap into the growing demand for nostalgic and vintage-inspired fashion items. - **Sustainable Fashion:** There is an opportunity to innovate the fashion industry by incorporating sustainable practices that promote environmentally friendly products like chrome-free leather sleeves. - **Outdoor-inspired Streetwear:** There is an opportunity to merge outdoor-inspired fashion with streetwear to create collections that cater to consumers interested in fashion items that blend city life with outdoor wear. ### Sectors Adopting This - **Fashion Retail:** Fashion retail brands can leverage the retro-inspired varsity jacket trend to appeal to consumers who prefer nostalgia and vintage-inspired items. - **Sustainable Fashion Manufacturing:** Companies that promote sustainable fashion can invest in chrome-free leather sleeve materials and scale up production to meet consumer demand for environmentally friendly fashion items. - **Outdoor Gear:** Outdoor gear companies can tap into the outdoor-inspired streetwear trend by incorporating urban elements into their collections to appeal to consumers who prioritize style and fashion in their outdoor gear choices. ## Related on Trend Hunter - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md) - [Collaborative Special Edition Jackets](https://www.trendhunter.com/trends/fred-perry-and-beams.md) - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Seasonal Collegiate Varsity Jackets](https://www.trendhunter.com/trends/superdry-varsity.md) - [Heritage Varsity Jackets](https://www.trendhunter.com/trends/trends-of-varsity-jackets.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md) - [Updated Military Outerwear](https://www.trendhunter.com/trends/l2b-flight-jacket.md) - [Reissued Heritage Jackets](https://www.trendhunter.com/trends/japanorak.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md)