# Rebellious Americana Editorials Elle Man Vietnam's Latest Exclusive Highlights Retro USA Imagery By Jana Pijak | Published 2015-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retro-usa References: [fuckingyoung.es](http://fuckingyoung.es/jason-morgan-by-jumbo-tsui/) Jason Morgan stars in Elle Man Vietnam's latest editorial, a feature that highlights [retro USA imagery](https://www.trendhunter.com/trends/patchwork-americana) -- from eagle-adorned graffiti murals to menswear staples that are rebellious and patriotic. This shoot's star Jason is captured by photographer Jumbo Tsui while channeling a rebel on the road. The model takes in small town sights and poses at local gas stations and abandoned allies. In addition to being surrounded by retro USA iconography, the model also poses with an American flag and dons [patriotic menswear pieces](https://www.trendhunter.com/trends/poison-ivy-collection). Styling for this Elle Man Vietnam cover story is courtesy of Shuo Yuan Hasegawa who handpicks model Jason's memorable clothing staples. Some notable pieces include an [embroidered jean jacket](https://www.trendhunter.com/trends/beams-plus-fw25) that is accented with a traditional eagle motif. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Retro USA Imagery:** Opportunity for brands to leverage the nostalgia and patriotism associated with retro American visuals. - **Rebellious Menswear:** Potential for fashion brands to create edgy and patriotic clothing staples that cater to the rebellious consumer. - **Local and Small Town Aesthetic:** An opportunity for travel and tourism companies to promote small-town destinations and experiences with a vintage Americana vibe. ### Sectors Adopting This - **Fashion:** Fashion brands can create collections inspired by retro USA imagery and rebellious menswear. - **Travel and Tourism:** Promotion of local and small-town destinations with a vintage Americana aesthetic. - **Photography and Creative Arts:** Opportunity for photographers and creatives to explore and showcase the retro USA imagery in their works. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Americana-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/apc-and-jw-anderson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)