# Retro Travelling Samsonite Fashionaire Collection Relaunched By irenesco | Published 2008-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/retro-travelling-samsonite-fashionaire-collection-relaunched References: [samsoniteblacklabel](http://www.samsoniteblacklabel.com/collections/fashionaire/cfashionaire-p1.html) [Samsonite](https://www.trendhunter.com/trends/kenny-scharf1) [Black Label](https://www.trendhunter.com/trends/johnnie-walker-black-cask) has recently reissued its original 1960s Fashionaire luggage collection, which was one of the hottest travel collections of the Sixties. Samsonite showed then for the first time that luggage could also be fashionable, as well as functional. The full collection, which is a celebration of the flower-power generation, packs in a suitcase, wheeled upright case, beauty case, shopping bag, duffle bag, shoulder pouch, umbrella, scarf, wallet and keyhanger. There's also two colour schemes to choose from - white or black background. Samsonite brought the range up to date with the addition of the latest materials and new, modern styles, all using the same [iconic flower print pattern](https://www.trendhunter.com/trends/patricia-nash-designs-travel-collection). Of course, it's a limited edition. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 68% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Opportunity to revive and relaunch classic fashion styles with modern materials and trends. - **Nostalgia Marketing:** Opportunity to tap into consumers' desire for nostalgia by relaunching classic products and designs. - **Sustainable Luggage:** Opportunity to create luggage with sustainable materials that is both fashionable and functional. ### Sectors Adopting This - **Fashion:** Fashion industry can capitalize on nostalgia marketing and bring back classic collections with a modern twist. - **Travel:** Travel industry can create a sustainable and fashionable luggage that meets the needs of the modern traveler. - **Consumer Goods:** Consumer goods industry can replicate Samsonite's success by rethinking classic consumer products with modern, eco-friendly materials and designs. ## Related on Trend Hunter - [Artistically Adorned Luggage Collections](https://www.trendhunter.com/trends/kenny-scharf1.md) - [Colorful Retro Luxury Suitcases](https://www.trendhunter.com/trends/holiday-handcarry.md) - [Textured 60s-Inspired Suitcases](https://www.trendhunter.com/trends/rimowa-hammerschlag-collection.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Ultra-Sleek Luggage Collections](https://www.trendhunter.com/trends/samsonite-x-boss.md) - [Circular Green Luggage Capsules](https://www.trendhunter.com/trends/samsonite-2.md) - [70s Skateboard Culture Suitcases](https://www.trendhunter.com/trends/floyd-travel-cases.md) - [Fictional Spy-Inspired Suitvases](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case.md) - [Push-Button Travel Bags](https://www.trendhunter.com/trends/samsonite-elevation-plus.md)