# Reworked Retro Timepieces BEAMS and TIMEX Work in Collaboration to Re-Create Classic Watches By Amy Duong | Published 2020-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retro-timepiece References: [hypebeast](https://hypebeast.com/2020/6/beams-timex-original-camper-classics-digital-info) & [beams.co.jp](https://www.beams.co.jp/item/bprbeams/watch/11480635552/) [BEAMS](https://www.trendhunter.com/trends/classic-digital) and [TIMEX](https://www.trendhunter.com/trends/field-watch-1) join forces and launch two retro timepieces once again to celebrate the vintage sensibilities of the classic watches. The collaborative effort features two reworked timepieces, made up of the Classic Digital and the Original Camper. Both of the watches are adorned in a dark gray hue informed in a slightly translucent finish throughout the body for a modern design language on a retro piece. The Classic Digital features updates including a digital square face as well as the classic INDIGLO backlight. Many of the design sensibilities are retailed including the functions and neutral tonal face, stop-watch and date display. The Original Camper is minimal in design with a round profile and 12 hour face. Image Credit: BEAMS ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Reworked Timepieces:** Opportunity for watch brands to collaborate and re-imagine classic designs with a modern twist. - **Vintage Sensibilities:** Growing demand for nostalgic and retro-inspired products creates opportunities for brands to tap into consumers' love for the past. - **Modern Retro Design:** Designers can explore incorporating modern elements into retro designs, creating unique and appealing products. ### Where This Applies - **Fashion Accessories:** Fashion brands can collaborate with watch brands to create reimagined timepieces that appeal to consumers' sense of style and nostalgia. - **Luxury Goods:** Luxury watch brands can leverage reworked retro timepieces as a way to attract customers looking for unique and limited edition pieces. - **Consumer Electronics:** Technology companies can explore collaborations with watch brands to create modern retro digital timepieces that cater to tech-savvy consumers. ## Related on Trend Hunter - [Street-Informed Collaborative Timepieces](https://www.trendhunter.com/trends/classic-digital.md) - [Reimagined Retro Viscount Models](https://www.trendhunter.com/trends/field-watch-1.md) - [90s-Era Sport Timepieces](https://www.trendhunter.com/trends/timex-1995-intrepid-reissue.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Revived Quartz Watches](https://www.trendhunter.com/trends/q-timex-1972.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [Modernized 70s-Era Timepieces](https://www.trendhunter.com/trends/timex-q-timex-1975-enigma.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Quirky Watch Collaborations](https://www.trendhunter.com/trends/timex-and-fortnite.md)