# French-Inspired Athletic Apparel BOYHOOD and ASICS Team Up for a Retro Sportswear Capsule By Kalin Ned | Published 2018-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retro-sportswear1 References: [hypebeast](https://hypebeast.com/2018/5/boyhood-asics-collection-lookbook) & [boyhood.fr](https://www.boyhood.fr/shop) Parisian fashion label BOYHOOD and well-known footwear brand ASICS collaborate on a [capsule](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1) of retro sportswear that fuses French stylings with athletic silhouettes. The Spring/Summer 2018 offerings are characterized by the nostalgic aesthetic of the 80s and intermixed with performance-oriented features like highly visible reflective patches and stretchy fabrics. The color palette of the retro sportswear is decisively old-school, while the brands promote the collaborative silhouettes to the "athletic youth." From the dual-colored nylon and fleece crewneck in forest green to the branded vibrant orange t-shirts, the BOYHOOD x ASICS Spring/Summer 2018 collection is reminiscent of the types of styles one would find at a second-hand store. In addition, the footwear counterparts of the retro sportswear silhouettes amplify the nostalgic aspect with their [classic runners designs](https://www.trendhunter.com/trends/gelsekiran). Photo Credits: [Rémi Ferrante](http://www.remiferrante.com/fr/page_7789.html) ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Athletic Apparel:** Fashion brands are collaborating with athletic brands to produce nostalgic activewear, offering innovation opportunities for brands to merge fashion and function in their products. - **Reflective Patches:** Athletic apparel is integrating reflective patches for better visibility during night activities, paving the way for the integration of smart technology in future activewear. - **Old-school Color Palettes:** Athletic apparel is drawing inspiration from past decades for color palettes, creating innovation opportunities for companies to incorporate vintage designs in modern-day activewear products. ### Industries Being Reshaped - **Fashion:** The collaboration between fashion and athletic brands presents a new market for innovative activewear that combines style and function. - **Athletic Footwear:** Retro athletic apparel collections present innovation opportunities for athletic footwear brands to reintroduce classic designs and generate interest in nostalgic athletic footwear styles. - **Smart Wearables:** The integration of reflective patches in athletic apparel presents an opportunity for developing smart clothing that enhances the safety and performance of athletes during low-light activities. ## Related on Trend Hunter - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Intercontinental Collaborative Capsules](https://www.trendhunter.com/trends/bornxraised-and-paris-saintgermain.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md) - [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md)