# Retro Rebranded Packaging This Shure Special Edition Microphone Gets a Vibrant Vintage Image By Amelia Roblin | Published 2015-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/retro-rebrand References: [lovelypackage](http://lovelypackage.com/shure-special-edition-microphone/) & [miresball](http://www.miresball.com/shure/project/special-edition-microphone-packaging?cat=Packaging) This example of a fabulous retro rebrand demonstrates that a fresh brand identity can come from old image. MiresBall was given the job of jazzing up a box for a special edition product to help celebrate the 75th anniversary of Shure's Unidyne 55 Microphone. Settling on a wonderfully vintage microphone model of the fatboy birdcage design, the company hoped to put forward a design that referenced a classic time for vocal recording. Looking to antique posters and advertisements, the team assembled a chic carton with typography and illustrations that bring you back to early-20th-century graphic design. Infusing heat and spice into this retro rebrand, the Shure microphone box features a vibrant red color with muted ink impressions, plus a positively smokin' sketch of an elegant young lady, fashionable for 1940. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Packaging:** Disruptive innovation opportunity: Brands can leverage nostalgia and vintage design elements to create unique and visually appealing packaging for products. - **Reimagining Classic Designs:** Disruptive innovation opportunity: Companies can breathe new life into iconic designs from the past by incorporating modern elements and aesthetics. - **Celebrating Heritage Through Branding:** Disruptive innovation opportunity: Businesses can create special edition products and packaging to commemorate important milestones and highlight their brand's history and legacy. ### Who This Affects Most - **Consumer Goods:** Disruptive innovation opportunity: Consumer goods companies can differentiate their products through innovative and eye-catching packaging designs that tap into consumer nostalgia. - **Graphic Design:** Disruptive innovation opportunity: Graphic design professionals can explore the fusion of vintage and modern aesthetics to create visually captivating and nostalgic brand identities. - **Music and Audio Equipment:** Disruptive innovation opportunity: Companies in the music and audio equipment industry can leverage retro branding to evoke a sense of nostalgia while offering modern functionality and technology. ## Related on Trend Hunter - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Archival Packaging Revivals](https://www.trendhunter.com/trends/newstalgia-1.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Retro Phone-Inspired Label Makers](https://www.trendhunter.com/trends/vintage-phone-labeling.md) - [Packaging Anniversary Refresh](https://www.trendhunter.com/trends/kings-hawaiian-2.md) - [Nostalgic Retro Music Capsules](https://www.trendhunter.com/trends/diy-mixtape-kit.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)