# Neon Men's Fashion 'Retro-Rave' in GQ Style is an Excessively Vibrant Color Explosion By mediterranean | Published 2009-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retro-rave-gq-style References: [homotography.blogspot](http://homotography.blogspot.com/2009/03/tony-duran-gq-style-mikus-leandro.html) & [tonyduran.net](http://www.tonyduran.net/) The new Spring/Summer 2009 issue of GQ Style Deutschland takes the colorful male fashion trend to the extreme with an overly vibrant editorial by famed photographer Tony Duran. The editorial ‘Retro-Rave’ features models Leandro Maeder and Mikus Lasmanis in [bold neon colors](https://www.trendhunter.com/trends/vowels-1) that are fit for a rave. The colorful rave fashion is contrasted with a location of ancient ruins and desert that further bring the focus to the pieces. **Implications** - Men are no longer shying away from expressing themselves through fashion. Products that offer a feminized style are appealing to those males who desire exploration in their ensembles. Companies could come out with more designs that feature a bolder aesthetic in order to attract the modern male customer. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Colorful Men's Fashion:** The popularity of bold and vibrant men's fashion is increasing, providing opportunities for companies to create more designs with a bolder aesthetic. - **Retro Rave Style:** The 'retro rave' aesthetic is gaining popularity in men's fashion and could inspire companies to create clothing and accessories that feature neon colors and bold designs. - **Gender-fluid Clothing:** As men become increasingly interested in exploring their styles, there is an opportunity for companies to cater to a wider range of customers with gender-fluid clothing options that offer both bold and feminized styles. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can take advantage of the increasing popularity of colorful and bold men's fashion by introducing new lines and designs that cater to this trend. - **Textile Industry:** As the demand for neon and bold-colored fabrics grows, the textile industry can innovate by creating new materials and techniques that can produce bright and vibrant colors. - **Cosmetics Industry:** The rise of colorful and bold men's fashion could lead to new opportunities for the cosmetics industry to create products specifically designed for men who are experimenting with their styles. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Neon-Colored Lifestyle Bags](https://www.trendhunter.com/trends/ramidus-2.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)