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# Retro-Modern Pinups
Desperate Housewives Channel '50s for TV Guide

By lourdes sanchez bayas | Published 2008-09-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/retro-pinup-covers-desperate-housewives-on-tv-guide
References: [tvguide](http://www.tvguide.com/Magazine/Cover-Story/default.aspx?posting={D2880432-2C5D-4E4C-940E-D95F47F80A60})

The female cast of the wildly popular [TV series](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection) *Desperate Housewives*, which stars Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, posed pinup-style, for the latest cover of TV Guide in [very sexy and revealing](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) [retro fashion from the 1950's](https://www.trendhunter.com/trends/throwback-collection).

The show will go into its fifth season with the first episode airing on September 28th. The new season will present a rather intriguing and downright weird turn of events when the cast is hurled 5 years into the future.

I can't wait to see the weirdness.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 86% | Activity: 69% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Retro Fashion Revival:** Fashion industry can tap into the growing interest in retro fashion from the 1950s to create new lines and designs.
- **Nostalgic Entertainment:** Entertainment industry can explore the popularity of nostalgic themes, such as the 1950s, to attract and engage audiences.
- **Time-jump Storylines:** Television industry can experiment with time-jump storylines like 'Desperate Housewives' to add intrigue and keep viewers hooked.

### Who This Affects Most

- **Fashion:** Fashion industry can capitalize on the trend of retro fashion inspired by the 1950s.
- **Entertainment:** Entertainment industry can leverage the popularity of nostalgia-focused content to drive audience engagement and loyalty.
- **Television:** Television industry can innovate by incorporating time-jump storylines to create unique and captivating shows.

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