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# 90s-Inspired Retro Photoshoots
DIVINITIES' 2018 Collection Boasts Ultra-Nostalgic Designs

By Kalin Ned | Published 2018-04-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/retro-photoshoot
References: [hypebeast](https://hypebeast.com/2018/4/divinities-spring-summer-2018) & [thedivinities](https://thedivinities.com/collections/shop)

DIVINITIES' retro photoshoot adequately highlights some of the ultra-stylish and nostalgia-inducing pieces of its Spring/Summer 2018 collection. The LA-based label turns to boxy denim jackets with jersey sleeves, sporty windbreakers, striped half-zip pullovers, as well as hoodies and tees with [references to manga characters and films](https://www.trendhunter.com/trends/one-on-one-collection) like Lost in Translation and Cast Away. DIVINITIES even includes a windbreaker with a [Patagonia](https://www.trendhunter.com/trends/patagonia-durable-down-hoody) parody logo in its Spring/Summer 2018 capsule. The retro photoshoot also calls attention to a sleek pocket knife and a frisbee.

The ultimate appeal in DIVINITIES' 2018 offerings is contained in the 90s-inspired character and the boxiness of the silhouettes. Perfectly mixing with street culture, the retro photoshoot brings these qualities to the forefront.

Photo Credits: Justin Velasquez

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 97% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **90s-inspired Fashion:** Opportunity for fashion brands to create collections with nostalgia-inducing designs from the 90s.
- **Streetwear Culture:** Opportunity for brands to tap into the popularity of streetwear by incorporating it into their designs.
- **Pop Culture References:** Opportunity for brands to use references to popular movies and manga characters to appeal to nostalgic consumers.

### Where This Applies

- **Fashion:** Opportunity for fashion brands to capitalize on the trend of 90s-inspired retro fashion.
- **Streetwear:** Opportunity for streetwear brands to incorporate nostalgic designs and appeal to a wider audience.
- **Entertainment:** Opportunity for entertainment brands to collaborate with fashion labels and create merchandise with pop culture references.

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