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# Vibrantly Retro Menswear
GQ Brazil‘s Time Capsule Story Celebrates Bright Summer Styling

By Jana Pijak | Published 2015-03-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/retro-menswear
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/paolo-anchisi-for-gq-brasil-by-greg-swales/) & [gq.globo](http://gq.globo.com)

Paolo Anchisi dons a wardrobe of retro menswear picks for the pages of GQ Brazil's March 2015 issue. Titled 'Time Capsule', this editorial is lensed by photographer Greg Swales and takes a trip down memory lane with its [vintage-themed styling](https://www.trendhunter.com/trends/farah-archive-collection).

A palette of [vibrant hues sets a tropical tone](https://www.trendhunter.com/trends/tangerine-palisade) for the season while [retro menswear silhouettes](https://www.trendhunter.com/trends/beams-plus-2) take over. Drawing inspiration from the 50s, GQ Brazil's wardrobe stylist Antonio Branco dresses supermodel Paulo in pieces printed polos, matching separates and eye-catching knits that are light-weight and functional.

The model dons pieces from top designer names including Giorgio Armani, Ermenegildo Zegna and Gucci among other labels. This editorial is lensed on small town streets and at local hangouts like a retro diner and town tavern.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 86% | Activity: 83% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Retracing Retro Fashion:** Opportunity to capitalize on the growing popularity of vintage-inspired menswear and create a line of clothing that merges nostalgia with modern functionality.
- **Vibrant Summer Styling:** Opportunity to explore the use of bold, tropical colors in menswear and create innovative designs that embrace the essence of summertime.
- **Nostalgic Brand Collaborations:** Opportunity to collaborate with top designer names to create limited-edition collections that showcase retro-inspired menswear.

### Industries Being Reshaped

- **Fashion Retail:** Opportunity for fashion retailers to curate a collection of retro menswear pieces and cater to the growing demand for vintage-inspired fashion.
- **Textile Manufacturing:** Opportunity for textile manufacturers to develop and produce lightweight fabrics with vibrant colors and retro patterns to meet the needs of the market.
- **Photography and Styling:** Opportunity for photographers and stylists to specialize in capturing and creating vintage-themed editorials, catering to the nostalgia-driven fashion industry.

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