# Vintage-Inspired D2C Loungewear Brooklinen Launched a Retro Loungewear Collection By Grace Mahas | Published 2019-07-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/retro-loungewear References: [techcrunch](https://techcrunch.com/2019/07/10/brooklinen-known-for-high-quality-bed-sheets-launches-its-first-line-of-loungewear/) & [brooklinen](https://www.brooklinen.com/?asesaeaseaeeeee) Brooklinen, the direct-to-consumer bed sheet brand, recently expanded into the [retro loungewear apparel](https://www.trendhunter.com/trends/loungewear-and-activewear-1) industry. The company was founded in 2014 by Rich and Vicki and has received multi-million dollar funding by numerous investors. Brooklinen's retro loungewear was inspired by [vintage athletic clothing](https://www.trendhunter.com/trends/fresh-athleisure-collection) and is made from [cotton and modal](https://www.trendhunter.com/trends/cotton-stretch-collection) that's blended with spandex. The line includes pants, tops, dresses, and shorts and they are available in neutral colors including white, beige, gray, and black. Although Brooklinen primarily functions as an e-commerce site, it occasionally hosts pop-up shops around America where consumers can purchase its new loungewear. As the company is committed to accessible, high-quality products, the line ranges from $28 USD to $75 USD. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 94% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Loungewear:** Brooklinen's expansion into the retro loungewear industry demonstrates the growing trend of direct-to-consumer brands entering new apparel markets. - **Vintage-inspired Fashion:** The success of Brooklinen's vintage-inspired loungewear collection highlights the trend of consumers seeking nostalgic fashion styles. - **Sustainable Blended Fabrics:** Brooklinen's use of cotton, modal, and spandex blend fabrics reflects the trend of sustainable materials in the fashion industry. ### Sectors Adopting This - **Direct-to-consumer:** The direct-to-consumer industry can explore opportunities in the loungewear sector by offering unique and niche products like retro-inspired loungewear. - **Apparel Manufacturing:** The apparel manufacturing industry can tap into the demand for vintage-inspired clothing by integrating retro designs in their product lines. - **Textile Industry:** The textile industry can leverage the trend of sustainable blended fabrics by developing and supplying eco-friendly materials for retro fashion brands. ## Related on Trend Hunter - [Designer Bedding Collections](https://www.trendhunter.com/trends/brooklinen-x-dabito.md) - [Washroom Accessory Collaborations](https://www.trendhunter.com/trends/brooklinen-x-kule.md) - [Limited-Edition Pajama Collabs](https://www.trendhunter.com/trends/brooks-brothers-x-lake-collection.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md) - [Leisure-Focused Loungewear Lines](https://www.trendhunter.com/trends/veronica-beard-1.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md)