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# Classic Covers on New Books
Penguin Gives "Harry Potter" Series a Retro Makeover

By Cowbag | Published 2009-03-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/retro-harry-potter-makeovers-penguin-classic-covers-on-new-books
References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/03/28/harry-potter-retro-makeovers/) & [mscorley.blogspot](http://mscorley.blogspot.com/2009/02/harry-potter-redesign.html)

There has been much debate over the "Harry Potter" book covers for grownups. Personally, I'm not a fan of the idea in general, since I feel that reading the "Harry Potter" series is nothing to be ashamed of.

However, these new covers by M.S. Corley totally take it up one large retro notch and I love them. They are based on the designs of original [Penguin](https://www.trendhunter.com/trends/marvel-collection) covers and just look fantastic.

**Implications** - There was a time in my life when I didn't pay attention to book covers (maybe it had something to do with that old adage), but a friend of mine once said "Choose a book cover that you really like, because you will have to look at it for the rest of your life when you see that book."

Good advice. Enjoy these retro-styled great covers.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 67% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Retro Book Covers:** Opportunity for designers and publishers to tap into the nostalgia trend by creating retro-styled book covers for classic and popular titles.
- **Personalized Book Covers:** Opportunity for personalized book cover services that allow readers to design their own covers based on their preferences and interests.
- **Nostalgic Design:** Opportunity for designers to incorporate nostalgic elements into various design mediums, appealing to consumers' desire for familiar and comforting aesthetics.

### Who This Affects Most

- **Publishing:** Publishing companies can explore the trend of retro book covers to attract readers with a love for nostalgia and unique design.
- **Design:** Design firms can offer services to design personalized book covers, catering to the growing demand for customized products.
- **Gift and Merchandise:** Retailers can create a line of merchandise featuring nostalgic book cover designs, targeting consumers seeking unique and nostalgic gifts.

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