# Vintage Beauty Editorials This Miles Aldridge MAC Feature Highlights Retro Hair and Makeup By Jana Pijak | Published 2015-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retro-hair-and-makeup References: [beautyscene.net](http://www.beautyscene.net/beauty-campaign/mac-miles-aldridge/) & [2bmanagement](http://www.2bmanagement.com) Known for a vintage aesthetic that is reminiscent of cult TV series Mad Men, Miles Aldridge captures this retro hair and makeup photoshoot. The editorial highlights cosmetics by famed beauty brand [MAC](https://www.trendhunter.com/trends/club-mac) and is an homage to looks that reigned in the 60s. From its expressive liner and eyeshadow applications to its exaggerated hairstyles, this retro hair and makeup editorial is nothing short of striking. It blends futuristic and vintage elements seamlessly, creating surreal scenes that are made even more impressive with the help of props and set design. Blending MAC's vibrant branding with Aldridge's bold and vintage style, these portraits are engaging and whimsical. They revive [retro beauty looks](https://www.trendhunter.com/trends/up-next-campaign) and celebrate the glamour and distinctive style from an unforgettable decade, the 60s. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Retro Hair and Makeup:** There is an opportunity for beauty brands to create modern interpretations of vintage beauty looks. - **Expressive Liner and Eyeshadow:** There is potential for cosmetic companies to innovate and create new products that offer bold and expressive eye makeup. - **Futuristic Vintage Blend:** There is a market for products and services that combine futuristic and retro elements, offering consumers a unique and innovative beauty experience. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can leverage the popularity of vintage beauty looks to create new and exciting products for consumers. - **Fashion Photography:** Fashion photographers can explore the fusion of old and new styles to create captivating images that resonate with consumers. - **Set Design:** There is an opportunity for set designers to create visually stunning scenes that blend aspects of the past and future, providing a unique backdrop for fashion editorials. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Limited-Edition Makeup Carriers](https://www.trendhunter.com/trends/makeup-clutch.md) - [GenAI Makeup Marketing](https://www.trendhunter.com/trends/makeup-marketing.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md)