# Retro Futuristic Fashion Campaigns Jisoo's Self-Portrait Campaign Shows AI-Generated Dreamscapes By Georgia Wray Norsten | Published 2025-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/retro-futuristic References: [wwd](https://wwd.com/fashion-news/fashion-scoops/jisoo-retro-glam-self-portrait-pre-fall-2025-campaign-1237687409/) Retro futuristic styling defines Jisoo’s latest collaboration with London-based fashion house Self-Portrait, where the Blackpink star channels vintage glam through a [futuristic lens](https://www.trendhunter.com/trends/the-future-is-not-set) in the brand’s pre-fall 2025 campaign. Shot by Drew Vickers in Seoul, the visuals blend nostalgia and innovation, placing Jisoo in imagined, [AI-generated backdrops](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) inspired by the vibrance of the Swinging ’60s. Titled 'Dreams of Past Lives,' the campaign contrasts hyperreal fashion with surreal landscapes, featuring key looks such as a nylon windbreaker with gingham, a laced blouse with a beaded denim skirt, and a crisp white minidress paired with a [bow basket bag](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). It’s a creative exploration of time, identity, and style -- a perfect match for Jisoo’s multifaceted appeal. Founder Han Chong emphasized the role of AI not as a replacement but as a tool to create new visual worlds, reflecting a collection that is 'familiar but surreal, nostalgic but completely new.' Image Credit: Drew Vickers ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 96% | Activity: 95% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **AI-enhanced Fashion Aesthetics:** Fashion campaigns are increasingly leveraging AI to create immersive, nostalgic visuals that blend past and future styles, offering a fresh take on retro aesthetics. - **Surreal Branding in Advertising:** Advertising is evolving to incorporate surreal, AI-driven dreamscapes, providing brands with innovative ways to stand out and evoke emotional connections. - **Multifaceted Identity in Fashion:** Fashion collections are exploring the concept of multifaceted identity by integrating AI-generated elements, allowing for a reinterpretation of traditional styles in contemporary narratives. ### Sectors Adopting This - **AI in Creative Arts:** The creative arts industry is witnessing a transformation as AI becomes a pivotal tool for crafting hyper-realistic and imaginative visual content. - **Fashion and Technology Convergence:** The intersection of fashion and technology is highlighted by the use of AI to design and visualize garments that are both retro-inspired and futuristic. - **Advertising and Media Innovations:** Innovations in advertising and media are driven by AI-generated content, pushing the boundaries of traditional storytelling and audience engagement. ## Related on Trend Hunter - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Stage Couture Debuts](https://www.trendhunter.com/trends/jisoo-dior.md) - [K-Pop Star Yoga Collections](https://www.trendhunter.com/trends/blackpinks-jisoo.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [K-Pop Athletic Collaborations](https://www.trendhunter.com/trends/alo-yogas-new-spring-2024-celebrity-face.md) - [AI-Powered Billboard Campaigns](https://www.trendhunter.com/trends/revolve-1.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md)