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# Retro Fried Chicken Menus
Lucy’s in Chicago Offers Nostalgic, Diner-Inspired Eats and Beverages

By Jana Pijak | Published 2020-01-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/retro-fried-chicken
References: [chicago.eater](https://chicago.eater.com/2020/1/23/21077326/lucys-restaurant-uptown-fried-chicken-burgers-bar-retro-chicago) & [lucyschicago](https://lucyschicago.com/)

Chicago's Humboldt Park is home to fast-casual restaurant [Lucy's](https://www.trendhunter.com/trends/juicy-lucy-burger), an eatery known for its classic burgers and famous fried chicken sandwich. The restaurant's fried chicken sandwich is one of the best rated in Chicago and has inspired owners Damien and Jessica to open a second location Uptown in the coming months.

Described as “simple, straightforward, and delicious,” the restaurant will offer the same fan favorites as the original location -- including the eatery's spicy chicken sandwich -- along with a new bar set-up serving boozy shakes. The new eatery will also offer a variety of traditional milkshakes and soft-serve ice cream.

Lucy's [retro-themed menu](https://www.trendhunter.com/trends/the-1955-burger) will appeal to meat lovers and taps into Millennials' love of nostalgia with its diner concept that is made fresh and contemporary.

Image Credit: Lucy’s

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 31% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Retro-themed Menus:** Restaurants can capitalize on Millennials' love of nostalgia by offering retro-themed menus that create a sense of nostalgia and evoke memories of classic diners.
- **Famous Fried Chicken:** The success of Lucy's famous fried chicken sandwich highlights the opportunity for restaurants to focus on signature dishes and create a buzz around a specific menu item.
- **Boozy Shakes:** Introducing boozy shakes to the menu can attract customers looking for unique and indulgent beverage options, offering a twist on traditional milkshakes.

### Industries Being Reshaped

- **Fast-casual Restaurants:** Fast-casual restaurants can benefit from incorporating retro-themed menus and signature dishes to engage customers and differentiate themselves in a competitive market.
- **Hospitality and Food Service:** Within the hospitality and food service industry, there is an opportunity to create innovative and nostalgic dining experiences that cater to Millennials and their desire for unique experiences.
- **Dessert and Beverage Industry:** The dessert and beverage industry can explore the potential of incorporating boozy shakes into their offerings to attract customers seeking unconventional and indulgent drink options.

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