# Retro Designer Shades Off-White Debuted New 'For Your Eyes Only' Sunglasses By Madison Mackay | Published 2018-02-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/retro-designer-shades References: [hypebae](https://hypebae.com/2018/2/off-white-for-your-eyes-sunglasses-only-red-blue) & [ssense](https://www.ssense.com/en-us/women/product/off-white/red-for-your-eyes-only-sunglasses/2576818) Milan-based DJ and fashion designer Virgil Abloh and his clothing company 'Off-White' debuted new retro designer shades. The 'FOR YOUR EYES ONLY' sunglasses are available in two colors: a deep red hue and a vibrant purple hue. Finished with a black lens that provides [100 percent UV Ray protection](https://www.trendhunter.com/trends/goodr-x-cheetos), the glasses have contrasting colors that make for a vintage, high-fashion look. These shades come with the logo and branding printed along the sides of the [thick, dramatic frames](https://www.trendhunter.com/trends/signature-eyewear-collection) and the brand's cross-arrow graphic on the ends. Made with high-quality materials in Italy, these new retro designer shades were made to last, following the brand's idea of "quality over quantity." Available online now, these new sunglasses will add a pop of color to any wardrobe, while still giving full protection from the sun. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 41% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Sunglasses:** Opportunity for brands to tap into the nostalgia trend and create retro designer shades. - **Colorful Eyewear:** Demand for vibrant hues in eyewear, creating an opportunity for brands to offer sunglasses in bold colors like deep red and vibrant purple. - **High-quality Minimalism:** Opportunity to cater to consumers' preference for well-crafted, long-lasting sunglasses with a focus on quality over quantity. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry could capitalize on the popularity of retro designer shades to attract consumers seeking unique eyewear. - **Eyewear:** The eyewear industry, specifically sunglasses, has an opportunity to introduce new designs and colors to meet the demand for vintage-inspired and colorful eyewear. - **Luxury Goods:** Luxury brands can take advantage of the trend for high-quality minimalism by offering premium retro designer shades with attention to craftsmanship and material quality. ## Related on Trend Hunter - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [IR-Blocking Sleek Sunglasses](https://www.trendhunter.com/trends/kolari-shades.md) - [Vintage-Inspired Wooden Sunglasses](https://www.trendhunter.com/trends/delray-se-sunglasses.md)