# Letterman Jacket Revivals Japan's Deluxe Gets Fashion Forward by Going Back By Ryan Hinkson | Published 2009-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retro-cool-hipster-fashion References: [highsnobiety](http://www.highsnobiety.com/news/2009/12/06/deluxe-spring-2010-1956-collection-preview/) & [4wordmag](http://www.4wordmag.com/4WORD/Clothing/deluxe-clothing-fall-winter-collection.html) Golly, Johnny that’s a mighty nifty shirt! Not what you would expect to hear in the form of a compliment these days. Well, Japanese clothing brand Deluxe could change all of the that with it retro cool hipster Spring 2010 collection called “1956.” The very fashion-forward label takes us back in time with slim-fitting khakis, cardigans, [varsity jackets](https://www.trendhunter.com/trends/superdry-varsity) and even a series of [Hawaiian shirts](https://www.trendhunter.com/trends/summer-outdoor). In keeping with the current trend of going retro, all the staples of 1950’s cool are on display. This spring offering is sure to have cool kids and hipsters alike jumping into the closest time machine or shelling out a couple bucks for Deluxe’s take on [retro style](https://www.trendhunter.com/trends/episode-7-collection). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Disruptive innovation opportunity: Develop a line of retro-inspired clothing that appeals to the modern consumer. - **Retro Chic:** Disruptive innovation opportunity: Create a brand that combines vintage aesthetics with contemporary designs for a unique retro chic style. - **Nostalgia Fashion:** Disruptive innovation opportunity: Tap into the nostalgia trend by designing clothing that evokes a sense of nostalgia for a specific era. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate technology and online platforms to enhance the retail experience and reach a broader customer base in the fashion industry. - **Streetwear:** Disruptive innovation opportunity: Incorporate sustainable materials and ethical practices into streetwear brands to attract environmentally conscious consumers. - **Vintage Clothing:** Disruptive innovation opportunity: Develop an online marketplace for curated vintage clothing, offering a convenient platform for buyers and sellers. ## Related on Trend Hunter - [Retro Mechanic Outerwear](https://www.trendhunter.com/trends/greaser-garage-jacket.md) - [Seasonal Collegiate Varsity Jackets](https://www.trendhunter.com/trends/superdry-varsity.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Reissued Heritage Jackets](https://www.trendhunter.com/trends/japanorak.md) - [Vintage-Inspired Wool Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jackets.md) - [Juxtaposing Japanese Kimonos](https://www.trendhunter.com/trends/reversible-sukajan-kimono.md) - [Updated Military Outerwear](https://www.trendhunter.com/trends/l2b-flight-jacket.md) - [Classic Fashion Japanese Streetwear](https://www.trendhunter.com/trends/ll-bean-japan-edition.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md)