# Tangled Headphone Ads These Insect-Mimicking Wire Ads Promote Sony's Retractable Headphones By Ady Floyd | Published 2015-07-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/retractable-headphones References: [brandinginasia](http://brandinginasia.com/sonys-no-mess-no-buzz-retractable-headphone-ads/) & [store.sony](http://store.sony.ca/headphones-earbuds/cat-31-catid-Headphones-and-Earbuds) To promote [Sony's](https://www.trendhunter.com/trends/sony-linkbuds-clip-open) retractable headphones, advertising agency Cerebro Y&R created ads that look like annoying buzzing insects formed by tangled and twisted headphones. The ad reads "no mess; no buzz" and it creates an image that is familiar to most people who use headphones. There is no easy way to store headphones and it's probably not a major concern for most. However, when the act of retrieving headphones becomes a hassle it certainly poses a negative issue. Sony's ads convey this issue and present a solution -- the brand's retractable headphones. Sony solves the issue of tangled headphones by creating a product that easily retracts the wires and stores them in a coiled form. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Retractable Headphones:** Retractable headphone technology that stores wires in a coiled form disrupts traditional headphone design and storage methods. - **Visual Marketing:** Visual marketing through creative and relatable imagery can be used to effectively promote products or services and disrupt traditional advertising methods. - **Convenience-driven Design:** Designing products with convenience in mind can disrupt traditional designs and offer solutions to commonly encountered problems. ### Where This Applies - **Technology:** The technology industry can utilize retractable headphone technology to create innovative designs that disrupt traditional headphone design and storage methods. - **Marketing and Advertising:** The marketing and advertising industry can adopt visual marketing techniques through creative and relatable imagery to effectively promote products or services and disrupt traditional advertising methods. - **Consumer Electronics:** Consumer electronics companies can utilize convenience-driven design methods to create products that offer solutions to commonly encountered problems and disrupt traditional designs. ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Contoured Ear-Hugging Headphone Concepts](https://www.trendhunter.com/trends/earbugs.md) - [Anthropomorphized Headphone Concepts](https://www.trendhunter.com/trends/wireless-earbuds-concept.md) - [Detachable Dual-Mode Headphones](https://www.trendhunter.com/trends/streamline-hybrid-earphones.md) - [Fashion-Forward Gadgets](https://www.trendhunter.com/trends/openear-earbud-concept.md) - [Industrial Design Earbuds](https://www.trendhunter.com/trends/braun-wireless-earbuds.md) - [Pastel-Hued Open Ear Headphones](https://www.trendhunter.com/trends/sony-linkbuds-clip-open.md) - [Modern Design-Forwrd Headphones](https://www.trendhunter.com/trends/tozo.md) - [Hybrid Construction Headphones](https://www.trendhunter.com/trends/adv-spider-tws-headphones.md)