# Mutant Model Controversies The Retouched Bloomingdale's Model Will Have You Look Twice By Joanne Lam | Published 2010-09-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/retouched-bloomingdale-s References: [huffingtonpost](http://www.huffingtonpost.com/2010/08/30/bloomingdales-retouch-photoshop-model_n_699015.html) & [www1.bloomingdales](http://www1.bloomingdales.com/catalog/product/index.ognc?ID=497220&CategoryID=19969) With the numerous controversies in regards to [Photoshop fails](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) featured in magazines and lookbooks, the recently discovered retouched [Bloomingdale](https://www.trendhunter.com/trends/the-barbie-movie)’s model is yet another to add to the mix. Donning the DIANE von FURSTENBERG “Davina” Silk Chiffon Dress, the model appears completely proportionate in the shot displaying the back of the piece. However, the retouched Bloomingdale’s model controversy lies in the frontal view of this dress. Appearing to have an elongated elbow supporting the silk chiffon sleeve, this creepy edit could be yet another Photoshop retouch gone wrong. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Photoshop Fail Controversies:** The ongoing controversies surrounding Photoshop fails in magazines and lookbooks present an opportunity for disruptive innovation in image editing technology and authenticity verification. - **Retouching Ethics:** The discovery of retouched models, such as the Bloomingdale's model with an elongated elbow, highlights the need for transparent and ethical retouching practices, inspiring disruptive innovation in the fashion and advertising industries. - **Authentic Representation:** The attention drawn to retouched images emphasizes the demand for authentic representation in the fashion industry, creating opportunities for disruptive innovation in inclusive marketing and body positivity initiatives. ### Sectors Adopting This - **Image Editing Software:** The controversies around Photoshop fails present an opportunity for disruptive innovation in the image editing software industry to develop more advanced and accurate editing tools. - **Fashion Industry:** The retouched Bloomingdale's model controversy sparks a need for disruptive innovation within the fashion industry to promote transparency, ethical retouching practices, and authentic representation. - **Advertising Industry:** The ongoing debates on retouching ethics call for disruptive innovation in the advertising industry to prioritize truthful representation and combat harmful beauty standards. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [AI-Powered Digital Fashion Solutions](https://www.trendhunter.com/trends/pixelz-x-le-troch.md)