# Interactive Retirement Commercials This Retirement Ad Lets Viewers See Potential Futures for 2045 By Cadhla Gray | Published 2015-10-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/retirement-ad References: [fastcocreate](http://www.fastcocreate.com/3051863/an-interactive-retirement-ad-asks-if-your-2045-will-be-a-utopia-or-a-nightmare?partner=rss) & [spp-web01.ad.rackfish.net](https://spp-web01.ad.rackfish.net/?lang=en&mode=2) This retirement ad verges on a sci-fi short film, showcasing two potential realities for the year 2045: one of sustainable cities full of happy people and plenty of food and the other with smog-filled skies, rampant riots and liquid salad. This imaginative commercial lets viewers see what may happen to the future environment if you invest with Sweden's [sustainable pension management company](https://www.trendhunter.com/trends/intersolve), SPP, compared to if you don't. The commercial is intended to be watched on a computer and invites viewers to drag their cursor to the left or right to see the split screen situations. One side shows a [bleak polluted future](https://www.trendhunter.com/trends/anthropic-super-bowl), while the other is brighter in both color and circumstance. The creative retirement ad piques interest with an interactive component, while reminding people that SPP invests money only in sustainable practices and companies, resulting in a happier and healthy world for you to retire in. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Create immersive and engaging ad experiences to capture viewers' attention and drive brand engagement. - **Sustainable Investments:** Invest in companies and practices that promote sustainability and contribute to a healthier future. - **Future Environment Visualization:** Utilize visual storytelling techniques to depict potential future scenarios and captivate audience imagination. ### Where This Applies - **Advertising:** Leveraging innovative interactive methods to create impactful advertising campaigns that stand out in a crowded market. - **Sustainable Finance:** Developing financial products and services that align with sustainable objectives and support eco-friendly practices. - **Digital Media Production:** Creating visually stunning and immersive content that enables viewers to envision the potential consequences of their actions. ## Related on Trend Hunter - [Retirement-Focused Investment Apps](https://www.trendhunter.com/trends/retirement-saving-app.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Satirical Metaverse Commercials](https://www.trendhunter.com/trends/first-choice-metaverrrrrr.md) - [Early Retirement Communities](https://www.trendhunter.com/trends/the-cantinas.md) - [Responsible Investment Platforms](https://www.trendhunter.com/trends/responsible-investment-platform.md) - [Pension Product Expansions](https://www.trendhunter.com/trends/intersolve.md) - [Effective Retirement Calculators](https://www.trendhunter.com/trends/finabled-retirement-calculator.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)