# Concentrated Retinol Sprays Neova's Intensive Leave-On Exfoliant Diminishes Dullness By Laura McQuarrie | Published 2018-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retinol-spray References: [allure](https://www.allure.com/gallery/best-skin-care-launches-november-2018?verso=true) & [neova](https://www.neova.com/collections/at-home-treatments/products/intensive-retinol-spray-new) Made from Vitamin A, retinol is commonly found in [skincare creams, serums and body lotions](https://www.trendhunter.com/trends/retinol-body-lotions) that tout anti-aging properties—Neova is setting itself apart with its new Intensive Retinol Spray, which is an easily applied [leave-on exfoliant](https://www.trendhunter.com/trends/body-exfoliating-spray). The spray is formulated with not just retinol but AHA and BHA as well, which makes the product beneficial for diminishing dullness, as well as improving the texture, appearance, firmness and elasticity of the skin. When it comes to using the product, Neova recommends saturating a cotton ball or gauze pad with the product. Retinol, which is most well-known for its preservative properties, has the potential to help boost collagen production, reduce fine lines and wrinkles and speed up cell turnover with regular application. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Concentrated Retinol Skincare:** Neova's Intensive Retinol Spray offers a new format for concentrated retinol skincare. - **Combination Exfoliants:** Neova's Intensive Retinol Spray adds AHAs and BHAs for a combination exfoliating experience. - **Leave-on Skincare:** Neova's Intensive Retinol Spray removes the need for rinsing or washing off, making leave-on skincare more popular. ### Where This Applies - **Skincare:** Neova's Intensive Retinol Spray sets a new bar for effective anti-aging skincare. - **Beauty:** The combination of concentrated retinol and exfoliants creates new opportunities for beauty product innovation. - **Personal Care:** Leave-on skincare products like Neova's Intensive Retinol Spray present opportunities for personal care companies to create convenient and effective products. ## Related on Trend Hunter - [Anti-Aging Beauty Collections](https://www.trendhunter.com/trends/anti-aging-retinol.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md) - [Retinol-Free Anti-Aging Creams](https://www.trendhunter.com/trends/nuxuriance-ultra.md) - [Encapsulated Retinal Serums](https://www.trendhunter.com/trends/very-amazing-retinal.md) - [Daily Retinol Supplements](https://www.trendhunter.com/trends/vitalbeutie-super-retinol.md) - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Highly Concentrated Anti-Aging Formulas](https://www.trendhunter.com/trends/blair-skincare.md) - [Encapsulated Anti-Aging Serums](https://www.trendhunter.com/trends/beginner-retinol.md) - [Marine Algae-Powered Exfoliating Sprays](https://www.trendhunter.com/trends/body-exfoliating-spray.md)