# Free-From Retinol Creams The 'No B.S.' Retinol Night Cream Does Away with Harmful Ingredients By Laura McQuarrie | Published 2018-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retinol-night-cream References: [newbeauty](https://www.newbeauty.com/blog/dailybeauty/11991-no-bs-retinol-night-cream-product-review/) & [livenobs](https://livenobs.com/collections/serums-and-treatments/products/skin-smoothening-retinol-night-cream) For many consumers, a good [Retinol](https://www.trendhunter.com/trends/first-aid-beauty-1) night cream is a vital part of their skincare routine, helping to minimize the visible signs of aging during sleep. However, not all Retinol products are created equal—with some causing side effects and others with formulas that are packed with undesirable ingredients. No B.S. aims to set itself apart in this regard by producing its cruelty-free Retinol Night Cream without parabens, petrochemicals, sulfates, synthetic fragrances or gluten. The [anti-aging nighttime moisturizer](https://www.trendhunter.com/trends/antiaging-overnight-cream) is packed with beneficial ingredients, including soothing, anti-inflammatory aloe vera, lavender essential oil, Vitamin C-rich cucumber and green tea. No B.S. notes that its Retinol Night Cream is useful for speeding up cell turnover, resurfacing the skin texture, plus minimizing the appearance of pores, fine lines and wrinkles. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cruelty-free Skincare:** The trend towards cruelty-free and natural skincare products opens opportunities for brands to differentiate themselves by committing to ethical and sustainable practices. - **Clean Beauty:** The shift towards clean beauty, featuring natural and minimally processed ingredients, challenges brands to innovate and improve product formulations to meet consumer demands. - **Anti-aging Solutions:** Innovative anti-aging skincare products that deliver effective results while being free from harmful ingredients are in demand by aging consumers. ### Who This Affects Most - **Beauty Industry:** Brands in the beauty industry have an opportunity to respond to ethical and sustainability concerns, as well as the demand for clean and effective anti-aging products. - **Natural Cosmetics Industry:** As the demand for natural skincare products grows, brands in the natural cosmetics industry can innovate by developing high-performing anti-aging solutions with sustainable and cruelty-free practices. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend towards clean and natural skincare products by offering solutions that promote healthy and youthful skin, while being free of harmful chemicals. ## Related on Trend Hunter - [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md) - [Gentle Anti-Aging Creams](https://www.trendhunter.com/trends/the-retinol-03-cream.md) - [Groundbreaking Anti-Aging Overnight Creams](https://www.trendhunter.com/trends/antiaging-overnight-cream.md) - [Plumping Overnight Skincare](https://www.trendhunter.com/trends/repairing-night-cream.md) - [Dermatologically Tested Skincare Creams](https://www.trendhunter.com/trends/refining-night-cream.md) - [Premium Overnight Skincare Solutions](https://www.trendhunter.com/trends/premium-overnight-skincare.md) - [Nighttime Anti-Wrinkle Retinols](https://www.trendhunter.com/trends/sleepwrinkle-retinol.md) - [Anti-Irritation Retinol Skincare](https://www.trendhunter.com/trends/first-aid-beauty-1.md)