# Uplifting Retinol Eye Masks Shiseido's Vital Perfection Refreshes and Uplifts the Eyes By Kalin Ned | Published 2021-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retinol-eye-mask References: [shiseido](https://www.shiseido.com/ca/en/vital-perfection-uplifting-and-firming-express-eye-mask-0729238163805.html) [Shiseido's](https://www.trendhunter.com/trends/highperformance-eye-cream) retinol eye mask is part of the beloved beauty brand's Vital Perfection range. Users are instructed to use the product 2-3 times a week as part of one's skincare regimen and leave it on for approximately 10 minutes. The innovative formula is powered with Shiseido's exclusive MATSU-ProSculpt Complex which contains Matsu Extract and targets [age-related puffiness in the eye area](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask). In addition, the skin's natural defences are strengthened by KURENAI-TruLift Complex and ReNeura Technology++™. While the former ingredient contains Benibana flower to "strengthen and energize the skin," the latter boasts Phytoconnect to prolong the longevity of the treatment. The retinol eye mask is dermatologist-approved and appropriate for all skin types, guaranteeing a definite improvement through firming, brightening, and uplifting to contribute to a more radiant look. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Retinol Eye Masks:** The increasing demand for eye masks that refreshes and uplifts the eyes using innovative formula with retinol, exclusive complex, and ReNeura Technology++™ presents disruptive innovation opportunities for skincare brands. - **Matsu-prosculpt Complex:** The growing popularity of MATSU-ProSculpt Complex, which targets age-related puffiness in the eye area and contains unique Matsu Extract, presents disruptive innovation opportunities for beauty brands. - **Kurenai-trulift Complex:** The increasing use of skincare products infused with KURENAI-TruLift Complex, which strengthens and energizes the skin and contains Benibana flower, presents disruptive innovation opportunities for beauty brands. ### Sectors Adopting This - **Skincare:** The Skincare industry can leverage the use of innovative formula, exclusive complex, and ReNeura Technology++™ to develop and market Retinol Eye Masks that refreshes and uplifts the eyes. - **Dermatology:** The Dermatology industry can benefit from developing dermatologist-approved Retinol Eye Masks that guarantee a definite improvement through firming, brightening, and uplifting to contribute to a more radiant look. - **Beauty:** The Beauty industry can innovate by creating products infused with MATSU-ProSculpt Complex and KURENAI-TruLift Complex, which target age-related puffiness, strengthen and energize the skin, and prolong the longevity of the treatment. ## Related on Trend Hunter - [Serum-Infused Collagen Eye Masks](https://www.trendhunter.com/trends/collagen-eye-masks.md) - [Scientifically Advanced Moisturizers](https://www.trendhunter.com/trends/advanced-cream.md) - [Multi-Therapy Eye Masks](https://www.trendhunter.com/trends/eye-recovery-pro.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Triple-Strength Retinol Eye Serums](https://www.trendhunter.com/trends/goop-3x-retinol-eye-lift-serum.md) - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [Lifting Eye Treatments](https://www.trendhunter.com/trends/lifting-eye-treatment.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md)