# Anti-Aging Retinol Body Treatments Paula's Choice is Enriched with Shea Butter and Vitamin C and E By Kalin Ned | Published 2020-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retinol-body References: [amazon](https://www.amazon.com/Paulas-Choice-Skin-Smoothing-Anti-Aging-Moisturizer/dp/B00DH22K56?linkCode=ogi&th=1&psc=1&tag=trenhunt0f-20) & [paulaschoice](https://www.paulaschoice.com/retinol-skin-smoothing-body-treatment/580.html) This retinol body treatment by [Paula's Choice](https://www.trendhunter.com/trends/weightless-body-treatment) works to hydrate and replenish the skin, assuring a visibly smoother and firmer look and feel. The formula is "nearly weightless" and silky, with anti-aging ingredients derived from facial moisturizers. The Retinol Skin-Smoothing Body Treatment makes use of a "specialized retinol complex and potent antioxidants." It is also packed with shea butter and [Vitamin C and E](https://www.trendhunter.com/trends/smooth-glow-vitamin-c-body-essentials). Ideal for all skin types, the product contains no parabens or fragrances. Consumers are instructed to apply a small amount of the retinol body treatment onto clean skin. The formula can be used as a daily, all-over moisturizer, or as a spot treatment. Paula's Choice recommends that users follow up with a broad-spectrum sunscreen rated SPF30 or higher. Image Credit: Amazon ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Retinol Body Treatments:** The use of retinol in body treatments offers the potential for visibly smoother and firmer skin, creating opportunities for anti-aging skincare innovations. - **Hydrating Skincare Products:** The demand for hydrating skincare products that replenish and moisturize the skin presents opportunities for developing innovative formulas and ingredients. - **Clean Beauty:** The growing preference for clean beauty products free of parabens and fragrances creates a market opportunity for skincare brands to develop effective yet gentle formulations. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore the creation of new retinol-based body treatments and other innovative products to cater to the demand for visible anti-aging results. - **Beauty:** The beauty industry can focus on developing hydrating skincare products with potent antioxidants and vitamins to meet consumers' desire for nourishing and revitalizing treatments. - **Cosmetics:** Cosmetic companies can capitalize on the clean beauty trend by formulating skincare products without parabens and fragrances, appealing to consumers seeking gentle yet effective solutions for their skin concerns. ## Related on Trend Hunter - [Retinol Body Lotions](https://www.trendhunter.com/trends/retinol-body-lotions.md) - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Anti-Aging Body Oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil.md) - [Multitasking Body Serums](https://www.trendhunter.com/trends/body-reform-treatment-serum.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md) - [Nourishing Hand Treatments](https://www.trendhunter.com/trends/renewing-hand-cream.md) - [Chamomile-Infused Body Exfoliators](https://www.trendhunter.com/trends/weightless-body-treatment.md) - [Retin-Algae Body Butters](https://www.trendhunter.com/trends/retinalgae-body.md) - [Plant-Based Retinol Lotions](https://www.trendhunter.com/trends/supermatcha-body-lotion.md)