# Firming Overnight Skincare Retinal Night is a Powerful Addition to a Skin Cycling Routine By Laura McQuarrie | Published 2023-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retinal-night References: [wellandgood](https://www.wellandgood.com/dwb-beauty-retinal-night-advanced/) & [drwhitneybowebeauty](https://drwhitneybowebeauty.com/products/retinal-night) Board-certified dermatologist Whitney Bowe, MD, the creator of skin cycling, newly expanded her DWB Beauty line with a potent [retinal treatment](https://www.trendhunter.com/trends/age-defy-retinal-booster-serum) that's likened to "a personal trainer for your skin." Retinal [Night](https://www.trendhunter.com/trends/bld-bro-night) helps to firm and smooth the appearance of skin with its vegan formula and retinal, not to be confused with retinol. The key difference here is the time it takes to make an impact. After [retinol absorbs into the skin](https://www.trendhunter.com/trends/derm-correxion), it has to go through two processes to be converted into active retinoic acid: retinol to retinal, then retinal to retinoic acid. Although any brand's products can be used for skin cycling, this new product from DWB Beauty joins others like the Bowe Glowe microbiome cream and the Exfoliation Night serum to form a complete routine that can be adapted for beginners and advanced users alike. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 64% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skin Cycling Skincare:** The skin cycling routine created by dermatologist Whitney Bowe offers opportunities for brands to create new and innovative products like DWB Beauty's Retinal Night. - **Vegan Skincare:** DWB Beauty's Retinal Night features a vegan formula, reflecting the growing trend towards ethical and sustainable beauty products. - **Retinal Skincare:** Retinal Night's use of retinal, rather than retinol, highlights the trend towards newer and more advanced ingredients in skincare products. ### Where This Applies - **Skincare Industry:** The skincare industry has opportunities to create more products that follow the principles of the skin cycling routine and contain advanced ingredients like retinal. - **Vegan Beauty Industry:** The vegan beauty industry has opportunities to expand their product offerings and appeal to a wider consumer base with high-quality formulas, like DWB Beauty's Retinal Night. - **Cosmetic Chemistry Industry:** The cosmetic chemistry industry has opportunities to develop new and innovative skincare ingredients like retinal, keeping up with the trend of advanced and effective skincare. ## Related on Trend Hunter - [Retinol Overnight Gels](https://www.trendhunter.com/trends/retinol-overnight-gel.md) - [Renewal-Promoting Skincare Collections](https://www.trendhunter.com/trends/renew-line.md) - [Groundbreaking Anti-Aging Overnight Creams](https://www.trendhunter.com/trends/antiaging-overnight-cream.md) - [Potent Retinoid Formulas](https://www.trendhunter.com/trends/clinical-pro-retinaldehyde.md) - [Retinol Skincare Routines](https://www.trendhunter.com/trends/nip-fab.md) - [Plumping Overnight Skincare](https://www.trendhunter.com/trends/repairing-night-cream.md) - [Dermatologically Tested Skincare Creams](https://www.trendhunter.com/trends/refining-night-cream.md) - [Highly Concentrated Anti-Aging Formulas](https://www.trendhunter.com/trends/blair-skincare.md) - [Encapsulated Retinal Serums](https://www.trendhunter.com/trends/very-amazing-retinal.md)