# Advanced Age Support Serums The Retinal 0.2% Emulsion is The Ordinary's Highest-Strength Retinoid By Laura McQuarrie | Published 2024-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retinal-02-emulsion References: [theordinary](https://theordinary.com/en-ca/retinal-02-emulsion-100646.html) & [instagram](https://www.instagram.com/p/C4a406MOHgZ/?img_index=1)  The Retinal 0.2% Emulsion is the latest launch from [The Ordinary](https://www.trendhunter.com/trends/ricelipids-ectoin-microemulsion), and it's a potent, yellow-hued serum with anti-aging benefits. This is the brand's highest-strength retinoid formula to date and it's optimized for nighttime use, helping to speed up cellular turnover during sleep, a process that naturally slows down with age. For years, the affordable skincare brand The Ordinary has offered introductory retinol products like Retinol in [Squalane](https://www.trendhunter.com/trends/exfoliating-lip-serum) in 0.2%, 0.5% and 1% concentrations so that users can graduate according to their tolerance level. Retinal, a more advanced retinoid, offers a significant advantage over retinol due to its closer proximity to retinoic acid, the active form of Vitamin A. The Ordinary's Retinal 0.2% Emulsion is a potent option for those seeking enhanced results without the need for a prescription retinoid. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 83% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Advanced-age-support-serums:** Innovative advancements in retinoid formulations offer enhanced anti-aging benefits and efficacy compared to traditional retinol products. - **Nighttime-cellular-turnover-boosters:** Products optimized for nighttime use that accelerate cellular turnover represent a growing trend in anti-aging skincare routines. - **Gradual-concentration-escalation:** Skincare brands introducing products with escalating concentrations cater to user tolerance levels for effective and customized skincare routines. ### Sectors Adopting This - **Skincare:** The skincare industry is witnessing a shift towards advanced age-support serums that leverage innovative ingredients for potent anti-aging solutions. - **Beauty:** Beauty companies are exploring opportunities to develop nighttime cellular turnover boosters that capitalize on the body's natural rejuvenation processes during sleep. - **Cosmetics:** Cosmetic brands can benefit from the trend of gradual concentration escalation, offering a personalized approach to skincare regimens and enhancing user experience. ## Related on Trend Hunter - [Encapsulated Anti-Aging Serums](https://www.trendhunter.com/trends/beginner-retinol.md) - [Encapsulated Retinal Serums](https://www.trendhunter.com/trends/very-amazing-retinal.md) - [Skin-Friendly Retinal Serums](https://www.trendhunter.com/trends/age-defy-retinal-booster-serum.md) - [Highly Concentrated Anti-Aging Formulas](https://www.trendhunter.com/trends/blair-skincare.md) - [Potent Retinoid Formulas](https://www.trendhunter.com/trends/clinical-pro-retinaldehyde.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Gentle Anti-Aging Creams](https://www.trendhunter.com/trends/the-retinol-03-cream.md) - [Step-Up Skincare Systems](https://www.trendhunter.com/trends/ageless-retinol.md) - [Fast-Acting Retinol Serums](https://www.trendhunter.com/trends/double-rewind-retinol-serum.md)