# Homey Display Windows Chando’s Retail Window Display Recreates a Stylish Woman's Apartment By Laura McQuarrie | Published 2015-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/retail-window-display References: [retaildesignblog.net](http://retaildesignblog.net/2015/07/15/chando-window-display-by-design-overlay-nanjing-china/) & [designoverlay](http://designoverlay.com/) In order to promote its Brightening Essence, Chando created an unusual [retail window display](https://www.trendhunter.com/trends/windows-of-selfcare) in Hong Hong that was styled like an apartment. Since storytelling is one of the most effective ways to sell a product, this unique display succeeds quite well at it. With over 100 square meters of space to use for advertising outside of the [Nanjing shopping mall](https://www.trendhunter.com/trends/deji-plaza-phase-ii), Chando sets the scene for a woman who lives in a contemporary loft. While this could have been interesting enough on its own, Chando took the display a step further by incorporating a soundtrack and a number of [digital screens](https://www.trendhunter.com/trends/digital-travel-retail). These five screens were arranged through the space and projected the image of a women going about her morning by waking up and moving through her apartment. Naturally, applying Chando's Brightening Essence is part of her daily routine. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Storytelling Displays:** Opportunity to create retail window displays that tell a narrative and engage customers in a unique way. - **Multimedia Experiences:** Opportunity to incorporate digital screens and sound effects into retail displays for a more immersive experience. - **Lifestyle Advertising:** Opportunity to showcase products within a realistic lifestyle setting to appeal to target customers. ### Industries Being Reshaped - **Retail:** Opportunity for retailers to create innovative and engaging window displays that attract customers and drive sales. - **Advertising:** Opportunity for advertisers to utilize multimedia elements in creative and interactive campaigns. - **Beauty and Skincare:** Opportunity for beauty and skincare brands to showcase their products in a realistic and relatable environment, boosting customer interest and sales. ## Related on Trend Hunter - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Window-Emulating Lighting Solutions](https://www.trendhunter.com/trends/window-chronicles.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md)